CUTIE STREET

About CUTIE STREET

CUTIE STREET is a Japanese idol group that debuted in August 2024 under ASOBISYSTEM's KAWAII LAB. project. The group operates under the concept of "KAWAII MAKER" and consists of eight members: 古澤里紗, 佐野愛花, 板倉可奈, 増田彩乃, 川本笑瑠, 梅田みゆ, 真鍋凪咲, and 桜庭遥花. The group's fan community is called "きゅーてすと" (Cutest). CUTIE STREET's YouTube channel has accumulated 1,588,119,965 total views across 3,230 published videos, reflecting consistent content output since their debut. The group's positioning bridges Japanese kawaii culture with global appeal, as indicated by their tagline "原宿から世界へ" (From Harajuku to the world). Their content strategy emphasizes music releases, performance videos, and member-focused content typical of the Japanese idol industry. The channel serves as a primary distribution platform for the group's music, behind-the-scenes content, and fan engagement initiatives.

CUTIE STREET's estimated sponsorship rates

CUTIE STREET's estimated sponsorship rate for integrated YouTube video placements ranges from $1,103 to $2,757, with a typical rate of $1,838. This pricing reflects their mid-tier audience classification and 707,000 subscriber base. The rate estimate is derived algorithmically based on subscriber count, niche CPM benchmarks for music content, and YouTube platform multipliers; it has not yet been calibrated against direct creator-reported rates or brand partnership data. The music category typically commands moderate CPM rates compared to finance or technology verticals, though idol group content in the Japanese market can attract premium brand partnerships in fashion, cosmetics, and entertainment sectors. Peer creators at similar scale—Los Rehenes (708,000 subs), ALPHA DRIVE ONE (713,000 subs), and Two Louder TV (697,000 subs)—operate in comparable pricing bands. Actual rates may vary based on campaign scope, exclusivity terms, geographic targeting, and brand category. Prospective partners should note that the estimate reflects YouTube integrated placements; other formats (shorts, community posts, external links) may carry different pricing structures.

Who should partner with CUTIE STREET?

CUTIE STREET's audience consists primarily of idol and music enthusiasts, with particular strength in Japanese pop culture demographics. The 707,000-subscriber base reflects appeal to fans of contemporary Japanese idol groups, kawaii aesthetics, and music-focused content. The group's positioning within ASOBISYSTEM's KAWAII LAB. project targets audiences interested in cute culture, fashion, and entertainment trends originating from Harajuku and broader Japanese youth culture. Relevant brand categories for partnership include fashion and apparel retailers, cosmetics and beauty brands, lifestyle and accessories companies, entertainment merchandise platforms, and streaming services focused on Asian content. The audience skews toward demographics engaged with Japanese pop culture exports, including both domestic Japanese viewers and international fans of J-pop and idol culture. The eight-member structure allows for diverse content appeal, with individual member fanbases potentially creating sub-segments within the broader audience. Geographic concentration data is not yet available, though the group's international positioning suggests meaningful viewership outside Japan. Peer audiences at similar scale—such as Los Rehenes and ALPHA DRIVE ONE—indicate that music-category channels at this subscriber tier typically reach engaged, niche communities rather than mainstream broadcast audiences.

CUTIE STREET's growth and performance

CUTIE STREET was first tracked on InfluencerUnion on May 12, 2026, at 707,000 subscribers. The latest snapshot, also from May 12, 2026, shows no change in subscriber count over the one-day observation window. This single data point provides insufficient basis for growth-rate analysis. Given the group's August 2024 debut date and current 707,000-subscriber count, the channel has achieved significant scale within approximately nine months of launch, but we do not yet have historical snapshots to calculate monthly or quarterly growth velocity. Average view counts for the last 30 days are not yet available. Longer-term growth assessment will require additional tracking data across multiple months.

How our pricing estimate works for CUTIE STREET

The estimated sponsorship rate is calculated algorithmically using subscriber count (707,000), niche CPM benchmarks for music content on YouTube, and platform/format multipliers specific to integrated video placements. The estimate has not been calibrated against reported rates from the creator or brand partners (0 community data points). For detailed explanation of the CPM model, multiplier assumptions, and confidence intervals, see the /methodology page. All figures—subscriber count, total views, video count, and peer comparisons—are derived from YouTube's public API and InfluencerUnion's tracking database. Growth analysis is limited by the current one-day snapshot span; longer observation periods will improve trend reliability.