Ciência Todo Dia

About Ciência Todo Dia

Ciência Todo Dia, managed under the handle @cienciatododia on YouTube, is a prominent Brazilian digital media entity focused on the education sector. With a total subscriber base of 7,920,000, the channel serves as a repository for scientific inquiry and intellectual stimulation. The content strategy is centered on translating complex scientific concepts into accessible, daily-life applications, aiming to maintain high levels of cognitive engagement among its viewership. Since its inception, the channel has published 1,263 individual videos, contributing to a cumulative total of 2,103,519,427 views. This volume of content establishes Ciência Todo Dia as a foundational pillar in the Portuguese-language educational landscape. The channel’s editorial approach avoids sensationalism, instead prioritizing the dissemination of factual information that aligns with its mission of keeping the audience's intellect active. By consistently addressing topics that bridge the gap between academic theory and practical reality, the creator has maintained a long-term presence in the YouTube education category. The channel operates primarily in Portuguese, catering to a vast Lusophone audience interested in structured learning and scientific literacy. As a mega-tier creator, the channel’s influence is measured not only by its subscriber count but by its substantial historical view count, which reflects a sustained interest in its educational programming over the duration of its operational history.

Ciência Todo Dia's estimated sponsorship rates

The estimated market value for a video integration on Ciência Todo Dia ranges from $13,863 to $21,565, with a typical valuation of $16,944. These figures are derived from an algorithmic assessment of the channel’s reach and the specific economic conditions of the education niche. Several factors contribute to this pricing structure. First, the channel’s status as a mega-tier creator provides a high baseline for brand partnerships due to the sheer scale of the audience. Second, the education category on YouTube typically commands a specific CPM band—in this case, between $18 and $28—which reflects the high-intent nature of viewers seeking knowledge and skill development. The pricing model utilizes a basis of 770,189 average views per video, a metric that provides a high confidence level for advertisers regarding expected reach. Unlike entertainment-focused channels that may rely on broad reach, educational content often attracts a more targeted demographic, which justifies a higher premium per impression. The geographic concentration in Brazil also plays a role in the valuation, as the channel dominates a significant portion of the domestic educational market. For a detailed breakdown of how these variables interact to produce these specific dollar ranges, please refer to our /methodology page. These rates are subject to change based on shifts in the creator's average viewership and broader platform advertising trends.

Who should partner with Ciência Todo Dia?

The audience for Ciência Todo Dia is primarily composed of individuals interested in intellectual growth, scientific literacy, and practical education. As a mega-tier channel, the demographic reach is expansive, covering a broad spectrum of ages, though it is heavily skewed toward students, lifelong learners, and professionals seeking to expand their knowledge base. The channel’s content is particularly well-suited for brand categories such as educational technology (EdTech), online learning platforms, scientific equipment manufacturers, and publishers of academic or self-improvement literature. Given the channel's focus on daily-life applications of science, it also aligns with brands in the personal productivity and software tools sectors. When compared to peers in the education space, such as Apna College or Think School, Ciência Todo Dia occupies a unique position by focusing on foundational scientific concepts rather than exclusively career-oriented or financial-literacy content. While creators like warikoo or Spoken English Guru may attract audiences specifically looking for professional advancement or language acquisition, the audience of Ciência Todo Dia is defined by a broader curiosity-driven mindset. This creates a stable, high-retention viewership that is accustomed to long-form, information-dense content. Brands looking to reach an audience that values depth over brevity will find this channel’s demographic profile highly conducive to sustained engagement and brand recall within the Portuguese-speaking market.

Ciência Todo Dia's growth and performance

The growth trajectory of Ciência Todo Dia has been tracked over a 69-day period between July 26, 2026, and October 3, 2026. During this interval, the channel expanded its subscriber base from 7,850,000 to 7,920,000, representing a net increase of 70,000 subscribers. This steady growth rate indicates a consistent ability to attract new viewers while maintaining the interest of the existing community. While we do not yet have a comprehensive multi-year view-count history, the current data points confirm a positive momentum for the channel. The delta of 70,000 subscribers over approximately two months suggests that the channel’s content remains relevant and continues to perform well within YouTube’s recommendation algorithms. This growth is consistent with the channel’s established status as a major educational resource, where consistent content output and high-quality production values contribute to long-term audience acquisition. Further tracking will be required to determine the impact of specific content cycles on this growth rate.

How our pricing estimate works for Ciência Todo Dia

The pricing estimates provided for Ciência Todo Dia are generated through a proprietary algorithmic model designed to reflect current market conditions for influencer partnerships. This model calculates the value of a video integration by multiplying the creator's subscriber count and historical average view data by the specific CPM (cost per mille) band associated with the education niche. For this profile, we utilized an anchor CPM of $22, which is positioned within the $18–$28 range identified for this category. The calculation also incorporates platform-specific multipliers that account for the format of the content—in this case, long-form YouTube video integrations—and the confidence level of the average view data, which is currently rated as high. This approach ensures that the valuation remains data-driven and objective, avoiding subjective bias. For a comprehensive explanation of the variables, weighting, and data sources used to calculate these figures, please refer to our /methodology page.