Chandoo

About Chandoo

Chandoo, operating under the handle @chandoo_ on YouTube, is a content creator based in New Zealand who specializes in the B2B education sector. With a total subscriber base of 887,000 and a library of 604 published videos, the channel serves as a technical resource for professionals seeking to improve their data management and analytical capabilities. The content focuses primarily on software proficiency, specifically Excel, Power BI, SQL, and Python, alongside preparation materials for technical interviews. The channel maintains a consistent publishing cadence, releasing new instructional content on a weekly basis. Beyond the video platform, the creator manages an ecosystem of specialized educational resources, including advanced programs for Excel and Power BI, which are linked directly from the channel’s interface. The creator’s approach is centered on practical application, aiming to assist users in optimizing their workflows through data analytics. By maintaining a narrow focus on professional software tools, the channel has established itself as a repository for technical skill development. While the channel is categorized under B2B, its utility spans across various industries where data visualization and spreadsheet management are core operational requirements. The creator provides additional context regarding his professional background and current projects via his personal website, which serves as the primary hub for his broader instructional business.

Chandoo's estimated sponsorship rates

The estimated market rate for a sponsored video integration on the @chandoo_ YouTube channel ranges from $803 to $1,377, with a typical valuation of $1,033. These figures are derived from an algorithmic assessment that accounts for the creator's macro-tier audience size and the specific economic characteristics of the B2B software niche. The valuation is heavily influenced by the channel's niche CPM band, which is estimated between $35 and $60, with a baseline anchor of $45. This high CPM is reflective of the professional nature of the content; advertisers in the B2B, SaaS, and data analytics sectors typically pay a premium to reach an audience of professionals and students actively seeking technical training. The rate is further supported by a high-confidence view-count baseline of 22,950 views per video. Unlike creators in entertainment or lifestyle categories, the value of this channel lies in the high intent of its viewers, who are often decision-makers or employees evaluating tools for their professional toolkit. Factors that push the rate toward the higher end of the spectrum include the evergreen nature of technical tutorials, which continue to accrue views long after the initial publication date, and the direct alignment between the content and high-value software products. For a detailed breakdown of the variables used to calculate these figures, please refer to our /methodology page.

Who should partner with Chandoo?

The audience for @chandoo_ consists of professionals, data analysts, and students focused on technical skill acquisition. Given the channel's emphasis on Excel, Power BI, and database management, the viewer demographic is highly aligned with brand categories such as fintech applications, online brokerages, cloud computing services, and professional certification platforms. The audience is characterized by a high degree of intent, as viewers are typically searching for solutions to specific technical problems or looking to enhance their professional credentials. This audience profile is comparable to that of other B2B-focused channels within the InfluencerUnion database, such as Vaibhav Sisinty, who also targets professional development, and Amazon Web Services, which caters to technical infrastructure users. The channel’s reach is global, though the content is specifically tailored to the requirements of the modern digital workforce. Because the content is instructional and utilitarian, the audience exhibits high retention rates for long-form tutorials. Brands looking to engage this demographic often leverage the creator’s authority in the data space to introduce new software tools or productivity platforms. The audience tier is classified as macro, providing a substantial reach while maintaining the specialized focus necessary for high-conversion B2B marketing campaigns.

Chandoo's growth and performance

The channel has demonstrated steady growth over the observed period. Between the first tracked snapshot on July 28, 2026, and the latest data point on October 3, 2026, the channel grew from 873,000 subscribers to 887,000 subscribers. This represents a total increase of 14,000 subscribers over a span of 67 days. This growth trajectory indicates a consistent acquisition of new viewers, likely driven by the channel's weekly publishing schedule and the evergreen utility of its tutorial content. While we do not yet have long-term historical view-count data to compare against this subscriber growth, the current trajectory suggests a healthy, organic expansion within the B2B education niche. The addition of 14,000 subscribers in just over two months underscores the sustained demand for high-quality, professional-grade technical instruction on the platform. Future snapshots will continue to monitor this growth rate to assess long-term trends in audience engagement and channel reach.

How our pricing estimate works for Chandoo

The pricing estimates and audience metrics provided for @chandoo_ are generated through a proprietary algorithmic model developed by InfluencerUnion. This model calculates the value of a creator's inventory by multiplying their subscriber count, niche-specific CPM (Cost Per Mille) bands, and platform-specific format multipliers. The niche CPM is determined by analyzing historical advertising spend data within the B2B and technical education categories, ensuring that the valuation reflects the specific economic value of the creator's audience. We utilize a confidence-weighted approach for view-count estimates, which serves as the basis for the typical rate calculation. Our data is updated periodically to reflect the most recent snapshots of channel performance, including subscriber deltas and publishing frequency. For a comprehensive explanation of how we define audience tiers, calculate niche-specific CPMs, and account for video format variations, please visit our /methodology page.