Cash

About Cash

Cash is a US-based gaming creator on YouTube with 10.8 million subscribers and over 3.3 billion total views across 1,447 published videos. The channel focuses primarily on Minecraft gameplay, with a stated emphasis on collaborative sessions with a friend named Nico. The creator operates in the gaming vertical, one of YouTube's largest and most competitive categories by subscriber count and audience engagement. With a total view count exceeding 3.3 billion, Cash demonstrates sustained audience retention and content consistency over an extended publishing history. The channel's scale places it within the high-tier audience segment on the platform, comparable to other established gaming creators in the same subscriber range. Cash's content strategy centers on a specific game title rather than a broader gaming commentary or variety format, which typically allows for more focused audience targeting and sponsorship alignment within gaming-adjacent verticals.

Cash's estimated sponsorship rates

Cash's estimated sponsorship rate for an integrated YouTube video ranges from $7,776 to $19,440, with a typical mid-point estimate of $12,960. This pricing reflects the creator's 10.8 million subscriber base and positioning within the high-tier audience classification. The rate estimate is algorithmic, based on subscriber count, niche CPM benchmarks for gaming content, and YouTube platform-specific format multipliers. Gaming creators at this scale typically command rates in this range, though actual pricing varies based on campaign specifics, brand alignment, and negotiated terms. Peers in the same niche—including i_roblox_queen (10.8M subs), Marcelodrv (10.9M subs), Furious Jumper (11M subs), Holy Baam (10.5M subs), and Silvio Gamer (11.1M subs)—operate within similar rate bands. The estimate carries a calibration note of zero community data points, meaning it is derived purely from algorithmic modeling rather than historical deal data. Actual rates may differ based on brand category, campaign length, exclusivity terms, and audience demographics.

Who should partner with Cash?

Cash's audience consists of 10.8 million YouTube subscribers with a cumulative view history of 3.37 billion views, indicating a mature and engaged viewership base. The audience is primarily concentrated around Minecraft gameplay content, a category that attracts a broad demographic spanning casual players, competitive gamers, and younger viewers interested in sandbox-style gaming. Brands targeting this audience typically operate in gaming hardware (peripherals, consoles, accessories), gaming software and platforms, esports sponsorships, energy drinks and snacks, educational technology, and entertainment merchandise. The Minecraft niche specifically appeals to brands seeking access to audiences interested in creative gameplay, building mechanics, and collaborative gaming experiences. Comparable creators like i_roblox_queen and Marcelodrv operate in adjacent gaming subcategories with similar subscriber counts, suggesting consistent demand for gaming content at this scale. The 3.37 billion total view count indicates sustained audience interest across the channel's publishing history, though current average views per video and audience growth trajectory are not yet available in our tracking data.

Cash's growth and performance

Cash was first tracked by InfluencerUnion on May 11, 2026, at 10.8 million subscribers. The latest snapshot, also from May 11, 2026, shows no change in subscriber count over the one-day observation window. This single-day snapshot provides insufficient data to assess meaningful growth trends or audience momentum. Longer-term growth patterns, seasonal fluctuations, and content performance metrics require extended tracking history. We do not yet have view-count history or average views per video for recent periods, which would provide additional context on audience engagement velocity.

How our pricing estimate works for Cash

Cash's estimated sponsorship rate is calculated algorithmically using subscriber count (10.8 million), niche CPM benchmarks for gaming content on YouTube, and platform- and format-specific multipliers. The estimate does not incorporate historical deal data, as this creator has zero community-reported sponsorship transactions in our database. The three-tier range (low, typical, high) reflects variance in brand budget, campaign scope, and negotiation outcomes within the gaming category. For a detailed explanation of the CPM model, tier classifications, and rate calculation methodology, see our /methodology page. All estimates are updated as new data becomes available and should be treated as reference points rather than fixed quotes.