CaseyNeistat

About CaseyNeistat

CaseyNeistat, operating under the handle @casey on YouTube, is a prominent creator based in the United States. With a subscriber base of 12,700,000, CaseyNeistat is classified within the mega-influencer tier. The channel's content primarily falls under the lifestyle category, without additional secondary categories specified in our current data. Since its inception, the channel has published 1,139 videos, accumulating a substantial 3,261,675,582 total views. The creator's bio indicates a connection to New York City, suggesting a focus on urban experiences or a specific geographic context within their lifestyle content. The channel's significant reach and extensive content library position it as a notable entity within the digital creator landscape, particularly for brands targeting broad lifestyle interests.

CaseyNeistat's estimated sponsorship rates

The estimated rate for a sponsored video integration on CaseyNeistat's YouTube channel ranges from $4,318 to $7,341, with a typical rate projected at $5,613. This valuation places CaseyNeistat within the mega-influencer category, reflecting the substantial audience size of 12,700,000 subscribers. The rate calculation incorporates a niche CPM band of $10-$17, with an anchor CPM of $13, which is typical for lifestyle content. The estimated views used as a basis for this pricing are 431,800, derived from a subscriber fallback model due to the absence of recent average view data. This approach provides a foundational estimate, though it carries a low confidence score given the reliance on subscriber count rather than direct view performance. Factors influencing this rate include the creator's established presence, the broad appeal of the lifestyle category, and the potential for high engagement within their content format. For a detailed breakdown of how these rates are determined, including the specific multipliers for platform and format, please refer to our /methodology page.

Who should partner with CaseyNeistat?

CaseyNeistat's audience of 12,700,000 subscribers is primarily engaged with lifestyle content, a broad category that can appeal to a diverse range of brands. Given the creator's base in the United States and a bio referencing New York City, the audience likely includes demographics interested in urban living, travel, technology, and personal narratives. Brands that typically align with lifestyle creators in this tier include consumer electronics companies, apparel brands, travel and hospitality services, and potentially even automotive or personal care products. The absence of specific secondary categories suggests a generalist approach within lifestyle, allowing for flexibility in brand partnerships. Compared to peers like Mo Vlogs, with 11,900,000 subscribers, or Dheeraj ke Vlogs, with 14,400,000 subscribers, CaseyNeistat maintains a competitive position within the mega-influencer segment, indicating a similar capacity to reach a large and engaged viewership across various lifestyle-oriented product and service categories. Specific brand categories that could find this audience valuable include direct-to-consumer brands, subscription box services, and experience-based companies.

CaseyNeistat's growth and performance

Our tracking of CaseyNeistat's subscriber growth began on 2026-06-15, at which point the channel had 12,700,000 subscribers. The latest snapshot, also taken on 2026-06-15, shows the subscriber count remaining at 12,700,000. This represents a tracking span of one day, during which no change in subscriber count was recorded. We do not yet have historical data spanning a longer period to assess trends in subscriber acquisition or retention. Additionally, average view data for the last 30 days is not available in our current dataset, precluding an analysis of recent content performance or audience engagement fluctuations. Future data collection will aim to provide a more comprehensive view of the channel's growth trajectory over time.

How our pricing estimate works for CaseyNeistat

The estimated pricing for CaseyNeistat's sponsored content is generated through a proprietary algorithmic model. This model calculates a rate based on several key factors, including the creator's subscriber count, the prevailing CPM (Cost Per Mille) for their primary content niche, and specific multipliers applied for the platform and content format. For CaseyNeistat, the estimate utilizes a subscriber count of 12,700,000 and a lifestyle niche CPM band of $10-$17, with an anchor CPM of $13. The estimated views used in the calculation are 431,800, which are derived from a subscriber fallback method due to the unavailability of recent average view data, resulting in a low confidence score for this specific input. This approach ensures that even in the absence of complete real-time performance metrics, a data-driven estimate can still be provided. For a comprehensive understanding of the variables, formulas, and data sources that inform our algorithmic pricing, please visit our detailed /methodology page.