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11.1M
Subscribers
1.23M
Average views
across 12 recent videos
11%
Reach quality
of subscribers watch, on average
Above typical for mega-sized channels
Above the mega median for mega-sized channels.
5.69B
Total views
3.63K
Videos
2026-10-07
Data updated
12-video sample
About carwow
carwow (@carwow) is an auto creator on YouTube based in United Kingdom, with 11.1M subscribers, 5.69B total views and 3.63K videos.
I'm Mat Watson, and you're watching Carwow – the home of in-depth car reviews, and epic drag races. But it doesn’t stop there. We can also help you: 📹 Discover your next car 💰 Sell your current car 🚗 Buy a new car 🔑 Buy a used car 📅 Lease a car Head to carwow.co.uk to get the big deal done. Car-change? Carwow
Watson's editorial approach emphasizes practical advice for car buyers alongside entertainment-focused racing comparisons, establishing the channel as a dual-purpose platform for both consumer research and automotive entertainment.
The channel's scale places it among the largest automotive creators on YouTube.
Who should partner with carwow?
The audience spans multiple intent categories: consumers researching vehicle purchases, existing car owners seeking maintenance and modification guidance, and entertainment-focused viewers interested in competitive drag racing and performance comparisons.
Brand categories well-suited to Carwow's audience include automotive manufacturers and dealerships, automotive financing and insurance providers, aftermarket parts and accessories retailers, automotive technology and software platforms, and consumer finance products targeting vehicle purchases. The channel's drag-race format also captures viewers with performance-car interests, creating secondary appeal for motorsport-adjacent brands and performance product manufacturers.