Car and Driver

About Car and Driver

Car and Driver operates one of the automotive industry's most established YouTube channels, extending the reach of the eponymous print magazine into video content. With 848,000 subscribers and 234.8 million total views across 1,966 published videos, the channel functions as a broad-based automotive media property rather than a single-creator venture. The channel's editorial scope spans new-car reviews, exotic supercars, industry news, and automotive culture—positioning it as a generalist resource within the automotive category rather than a specialist channel focused on a single vehicle type or review methodology. The publication cadence of weekly uploads reflects a professional media operation rather than an independent creator's schedule. The channel's scale and institutional backing differentiate it from peer automotive creators, many of whom operate as individual reviewers or small production teams. Car and Driver's YouTube presence serves as a distribution channel for automotive journalism, leveraging the magazine's editorial credibility and subject-matter expertise to build audience engagement on the platform.

Car and Driver's estimated sponsorship rates

Car and Driver's estimated sponsorship rate for integrated YouTube video content ranges from $1,832 (low) to $4,579 (high), with a typical rate of $3,053 per video. This mid-tier pricing reflects the channel's 848,000-subscriber base within the automotive niche, where audience composition and advertiser demand differ from broader entertainment categories. The rate estimate is algorithmic, based on subscriber count, niche-specific cost-per-thousand-impressions (CPM), and YouTube platform multipliers; it does not yet incorporate historical community data from actual brand partnerships. Automotive content typically commands moderate CPM rates compared to finance or technology verticals, though luxury-car and premium-brand partnerships may command higher rates within the category. The channel's positioning as an institutional media property—rather than an individual creator—may influence negotiation dynamics with brands, as partnerships involve established editorial processes and audience expectations. Peer channels in the automotive space with comparable subscriber counts (Tall Guy Car Reviews at 866,000 subs, Car Confections at 810,000 subs, Matthias Malmedie at 769,000 subs) operate within a similar rate band. For precise rate-setting methodology and factors that adjust estimates based on audience geography, engagement, and format, see the /methodology page.

Who should partner with Car and Driver?

Car and Driver's 848,000 subscribers represent an automotive-enthusiast audience with demonstrated interest in vehicle reviews, industry news, and automotive culture. The channel's total view count of 234.8 million indicates sustained audience engagement across its 1,966-video library, though we do not yet have granular data on average views per video or audience retention metrics. The subscriber base aligns with mid-tier automotive channels; Regular Car Reviews (961,000 subs) represents the largest peer in the tracked cohort, while channels like クピ男の車中生活 (785,000 subs) and Matthias Malmedie (769,000 subs) operate at comparable scale. Brands targeting automotive enthusiasts—including new-car manufacturers, aftermarket parts suppliers, automotive insurance providers, and car-care product companies—represent the primary advertiser category. The channel's editorial breadth (exotic supercars to mainstream new-car reviews) suggests an audience spanning both aspirational luxury-car interest and practical vehicle-purchase decision-making. Geographic concentration data is not yet available; however, the channel's English-language content and US-based origin indicate a primary English-speaking audience, likely with significant North American representation. The institutional magazine backing may attract audiences seeking authoritative automotive journalism rather than personality-driven review content.

Car and Driver's growth and performance

Car and Driver's subscriber count was 848,000 at both the first tracked date (May 12, 2026) and the latest snapshot (May 12, 2026), representing zero net change over a one-day observation window. This single-day span is insufficient to establish growth trajectory or seasonal patterns. Historical view-count data and longer-term subscriber trends are not yet available in our database. To assess meaningful growth patterns, multi-month or multi-year trend data would be required. Interested parties should monitor the channel's future snapshots to establish baseline growth rates and identify any seasonal fluctuations in subscriber acquisition or audience engagement.

How our pricing estimate works for Car and Driver

Car and Driver's estimated sponsorship rates are calculated algorithmically using subscriber count (848,000), niche-specific cost-per-thousand-impressions (CPM) for automotive content, and platform/format multipliers for YouTube integrated video placements. The estimate does not yet incorporate historical community data from actual brand partnerships on this channel; the calibration basis shows zero community data points. This means the estimate reflects industry benchmarks for the automotive category and channel tier rather than observed pricing from this specific creator's past deals. The low, typical, and high estimates represent a range accounting for variation in audience geography, engagement rates, and brand-partnership terms. For a complete explanation of how CPM multipliers are applied, how platform and format factors adjust the base rate, and how the estimate updates as community data accumulates, see the /methodology page.