BANGTANTV

About BANGTANTV

BANGTANTV is the official YouTube channel of BTS (방탄소년단), the South Korean music group. The channel hosts 3,036 videos and has accumulated 27.9 billion total views since its inception. As of May 2026, the channel maintains 84.3 million subscribers, positioning it among the largest music channels on YouTube globally. The channel's content spans music videos, behind-the-scenes footage, live performances, and other entertainment material related to BTS. The scale of the channel reflects both the group's sustained commercial success and the dedicated fanbase that engages with official content releases. With nearly 84 million subscribers, BANGTANTV operates at the highest tier of YouTube music channels, competing directly with other mega-scale music properties in terms of audience reach and engagement potential.

BANGTANTV's estimated sponsorship rates

Estimated partnership rates for BANGTANTV range from $78,905 to $197,262 for an integrated video placement on YouTube, with a typical rate of $131,508. This pricing reflects the channel's position in the high audience tier—a classification driven primarily by its 84.3 million subscriber base. The rate estimate is algorithmic, based on subscriber count combined with niche-specific CPM benchmarks and YouTube platform multipliers; see the methodology section for details on how this is calculated. Rates at this scale are substantially higher than mid-tier music channels, though they remain within the range of comparable mega-scale music properties. Peer channels such as T-Series Bhakti Sagar (82 million subs), Tips Official (81.3 million subs), and HYBE LABELS (81.1 million subs) operate in a similar pricing band. The exact rate for any given partnership would depend on factors including campaign duration, exclusivity terms, geographic targeting, and the specific integration format. Brands should note that these are algorithmic estimates; actual negotiated rates may vary based on direct outreach and campaign scope.

Who should partner with BANGTANTV?

BANGTANTV's 84.3 million subscribers represent a global fanbase with strong engagement in music and entertainment content. The channel's primary category is music, with secondary classification in entertainment, reflecting its mix of official music releases, performance content, and supplementary material. The audience is predominantly composed of BTS fans spanning multiple age groups and geographic regions, though exact demographic breakdowns are not available in current data. Brands targeting music enthusiasts, entertainment properties, lifestyle categories, and global consumer segments may find relevance with this audience. The channel's scale and focus on official BTS content make it particularly valuable for music labels, streaming platforms, entertainment companies, and brands seeking to reach engaged music fans. Comparable channels like HYBE LABELS (the parent company's label channel with 81.1 million subs) and Justin Bieber's channel (78.3 million subs) serve similar audience profiles. The 27.9 billion total views accumulated across 3,036 videos indicate sustained audience engagement over an extended period, suggesting a stable and recurring viewership pattern rather than episodic viral spikes.

BANGTANTV's growth and performance

Snapshot data for BANGTANTV is limited to a single tracking point as of May 11, 2026, showing 84.3 million subscribers with no measurable change over the one-day observation window. This single data point does not provide sufficient history to characterize growth trends, acceleration, or seasonal patterns. Average view counts for the last 30 days are not yet available. To establish meaningful growth analysis, longer-term subscriber and view data would be required. Interested parties should monitor the channel's performance over subsequent tracking periods to identify trends in audience expansion or engagement velocity.

How our pricing estimate works for BANGTANTV

The rate estimate for BANGTANTV is generated algorithmically using a formula that multiplies the channel's subscriber count by a niche-specific CPM (cost per thousand impressions) benchmark, then applies platform and format multipliers to account for YouTube's economics and the integration type (in this case, an in-video placement). The estimate is not based on direct pricing data from brand partnerships; instead, it represents a data-driven projection derived from publicly available channel metrics and industry CPM benchmarks for the music category. The high audience tier classification reflects the channel's position in the top percentile by subscriber count. Because this estimate is calibrated against zero community data points (i.e., no reported actual rates from creators or brands), it should be treated as a reference point rather than a guaranteed quote. For detailed information on the algorithmic methodology, including CPM assumptions and multiplier ranges, see the /methodology page. Actual rates will depend on negotiation, campaign specifics, and market conditions at the time of inquiry.