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1.32M
Subscribers
7.71K
Average views
across 15 recent videos
0.6%
Reach quality
of subscribers watch, on average
Below typical for mega-sized channels
Below the mega median for mega-sized channels — a large subscriber count that comparatively few videos reach.
295.1M
Total views
3.08K
Videos
2026-10-03
Data updated
15-video sample
About
BTG Pactual: tudo sobre investimentos, economia e mercado financeiro. No canal do BTG Pactual, você encontra conteúdos completos sobre investimentos, economia, mercado financeiro e soluções para investidores. Descubra como Tesouro Direto, Renda Fixa, Fundos de Investimentos, Previdência Privada, Ações, Renda Variável, Câmbio e muito mais podem transformar sua estratégia financeira. Com nossas lives diárias do Morning Call, você recebe as notícias mais importantes e as análises de mercado que impactam os seus investimentos. Seguir o BTG é dar um passo decisivo para o seu crescimento financeiro. Inscreva-se agora e ative as notificações para estar sempre um passo à frente no universo dos investimentos.
About BTG Pactual
BTG Pactual operates a specialized YouTube channel focused on the Brazilian financial sector, providing comprehensive coverage of investment strategies, economic trends, and market analysis. With a subscriber base of 1,320,000, the channel serves as a digital extension of the BTG Pactual institution, aiming to educate viewers on complex financial instruments. The content library, which currently comprises 3,080 videos, covers a broad spectrum of topics including Tesouro Direto, fixed income (Renda Fixa), investment funds, private pension plans, equities (Ações), variable income, and currency exchange markets.
A core component of the channel’s programming is its daily 'Morning Call' live streams. These sessions are designed to deliver real-time market updates and professional analysis, allowing investors to track macroeconomic developments that may influence their portfolios. By positioning itself as a resource for both novice and experienced investors, the channel emphasizes the importance of strategic financial planning. The editorial focus remains strictly within the finance vertical, maintaining a professional tone consistent with institutional financial services. As a major player in the Brazilian market, the channel functions as an educational hub, translating institutional expertise into accessible video content for a wide-ranging audience interested in wealth management and economic literacy.
BTG Pactual's estimated sponsorship rates
The estimated cost for a sponsored video integration on the BTG Pactual YouTube channel ranges from $347 to $578, with a typical valuation of $424. These figures are determined by an algorithmic analysis of the channel’s performance metrics, specifically leveraging a niche CPM band of $45 to $75. The valuation is anchored at a $55 CPM, reflecting the high-intent nature of the finance category, which typically commands premium advertising rates due to the financial literacy and investment-focused demographic of the audience.
Several factors influence these rates compared to peers in the broader finance sector. First, the channel’s 'mega' audience tier classification indicates a significant reach, which provides a stable baseline for brand partnerships. Second, the format of the content—which includes long-form educational videos and daily live streams—allows for diverse integration opportunities. Because the channel focuses on high-value topics such as Renda Fixa and equity markets, the audience is highly segmented, making it attractive to fintech apps, online brokerages, and personal-finance education platforms. While the channel’s total view count stands at 295,108,376, the current rate reflects a calculated estimate based on recent average view performance rather than total historical reach. Advertisers should note that these figures are estimates; final pricing is subject to negotiation based on specific campaign requirements, such as custom ad placements, live-read segments, or dedicated video production.
Who should partner with BTG Pactual?
The audience for BTG Pactual is primarily composed of individuals interested in the Brazilian financial market, wealth management, and economic policy. Given the channel's focus on institutional-grade financial education, the viewer base is likely skewed toward retail investors, students of economics, and professionals seeking daily updates on market volatility. The content categories—ranging from private pension plans to currency exchange—suggest a demographic that is actively engaged in long-term financial planning and asset allocation.
When compared to peer creators in the finance niche, such as INDmoney (1,330,000 subscribers) and InvierteConPepe (1,310,000 subscribers), BTG Pactual occupies a similar 'mega' tier status. Other relevant peers include 57東森財經新聞, Stock Burner, and 815머니톡, all of whom operate within the same subscriber bracket. Unlike independent creator-led channels, BTG Pactual’s audience is built around institutional authority, which often leads to higher trust metrics regarding financial advice and market commentary. The channel’s reach is geographically concentrated in Brazil, providing a highly specific target for brands looking to penetrate the Latin American financial services market. The audience is characterized by a high degree of intent, as viewers frequently return for daily 'Morning Call' updates, indicating a habit-forming content consumption pattern that is highly valuable for sponsors in the fintech and banking sectors.
BTG Pactual's growth and performance
The growth trajectory for the BTG Pactual YouTube channel is currently characterized by a period of stabilization. Data tracked between August 14, 2026, and October 3, 2026, shows that the subscriber count remained constant at 1,320,000 over the 50-day observation period. This indicates a plateau in net new subscriber acquisition during this specific window, which is common for established institutional channels that have already captured a significant portion of their target market.
While the subscriber growth delta remained at zero during this 50-day snapshot, the channel maintains a high volume of historical engagement, evidenced by its 3,080 published videos and a total lifetime view count of 295,108,376. We do not yet have granular view-count history to determine if this subscriber stagnation correlates with a shift in video performance or audience retention. Future tracking will be required to determine if this trend represents a long-term saturation point or a temporary lull in channel expansion.
How our pricing estimate works for BTG Pactual
The pricing estimates and audience metrics provided for BTG Pactual are derived from a proprietary algorithmic model designed to standardize influencer valuation across the creator economy. The valuation process considers the channel's total subscriber count, the specific niche CPM (Cost Per Mille) associated with the finance sector, and platform-specific multipliers for YouTube video formats. The 'typical' rate provided is a baseline estimate intended to assist in campaign budgeting and market research.
Our data collection relies on public-facing API snapshots to track subscriber counts and video output. For this profile, we utilized a high-confidence basis of 7,706 average views to calculate the sponsorship cost, ensuring that the valuation reflects recent engagement rather than historical lifetime performance. For a comprehensive breakdown of how we determine these figures, including our approach to niche-specific CPM bands and audience tier classification, please refer to our /methodology page. All data points are factual representations of the channel's status as of the latest snapshot date.