BLACKPINK

About BLACKPINK

BLACKPINK is the official YouTube channel for the four-member South Korean music group comprising JISOO, JENNIE, ROSÉ, and LISA. The channel hosts music videos, performances, behind-the-scenes content, and official releases from one of the most-streamed music acts globally. With 101 million subscribers and over 42.1 billion total views across 666 published videos, the channel represents a major hub for the group's digital presence and fan engagement. The channel operates as the primary official platform for BLACKPINK's YouTube distribution, serving an international audience across multiple languages and regions. Content spans music videos, live performances, documentary-style features, and promotional material. The scale of the channel—ranking among the highest-subscribed music creators on the platform—reflects the group's commercial reach and sustained audience loyalty since the channel's establishment.

BLACKPINK's estimated sponsorship rates

BLACKPINK's estimated sponsorship rate for an integrated video placement on YouTube ranges from $94,536 (low) to $236,340 (high), with a typical rate of $157,560. This pricing reflects the creator's position in the high audience tier, driven primarily by the 101 million subscriber base and the music category's competitive CPM landscape. The rate estimate is algorithmic and does not yet incorporate community-reported deal data; as more partnership information becomes available, the estimate may shift. Compared to direct peers in the music niche—BANGTANTV (84.3 million subscribers), Zee Music Company (122 million subscribers), and HYBE LABELS (81.1 million subscribers)—BLACKPINK's rate sits within the expected range for mega-scale music channels. Geographic origin (South Korea) and format (music/entertainment) both influence the CPM multipliers applied to the base calculation. Brands seeking placements should note that actual negotiated rates may vary based on content type, exclusivity terms, and campaign scope. For detailed methodology behind the estimate, see the /methodology page.

Who should partner with BLACKPINK?

BLACKPINK's 101 million subscribers represent a global, multilingual fanbase with demonstrated affinity for music, entertainment, and pop culture content. The audience skews toward music and entertainment brands, including record labels, streaming platforms, music merchandise retailers, and lifestyle brands targeting young adults and teenagers. Secondary appeal extends to fashion and beauty categories, given the group's prominence in those industries outside YouTube. The channel's 42.1 billion total views indicate sustained long-term engagement rather than viral spikes, suggesting a loyal core audience with repeated viewing behavior. Peer channels in the same niche—such as BANGTANTV (84.3 million subscribers) and Zee Music Company (122 million subscribers)—serve comparable demographics, though BLACKPINK's international reach and K-pop positioning create distinct brand-alignment opportunities. The subscriber base is distributed across multiple countries and regions, with particular concentration in Asia, North America, and Latin America. Brands in music distribution, entertainment streaming, consumer electronics, and youth-oriented lifestyle categories typically find alignment with this audience composition.

BLACKPINK's growth and performance

InfluencerUnion's tracking of BLACKPINK began on 2026-05-11, at which point the channel held 101 million subscribers. The most recent snapshot, also from 2026-05-11, shows no change in subscriber count over the 1-day observation window. This single data point does not provide sufficient history to characterize growth trajectory, acceleration, or seasonal patterns. Average view counts for the last 30 days are not yet available. As additional snapshots accumulate, growth analysis will become more robust and will reflect both subscriber acquisition trends and content performance metrics.

How our pricing estimate works for BLACKPINK

The estimated sponsorship rate is calculated algorithmically using the creator's subscriber count (101 million), niche-specific CPM benchmarks for music content, and platform/format multipliers for YouTube video integrations. The estimate does not yet incorporate community-reported deal data—currently at zero data points—so it represents a calibrated algorithmic baseline rather than market-observed pricing. As creators and brands report actual partnership terms through InfluencerUnion, the estimate will be refined. For a complete explanation of how CPM tiers, geographic adjustments, and format multipliers are applied, visit the /methodology page.