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1.26M
Subscribers
24.7K
Average views
across 15 recent videos
2.0%
Reach quality
of subscribers watch, on average
Below typical for mega-sized channels
Below the mega median for mega-sized channels — a large subscriber count that comparatively few videos reach.
81.7M
Total views
1.49K
Videos
2026-10-08
Data updated
15-video sample
About Binance
Binance (@binanceyoutube) is a finance creator on YouTube based in Malta, with 1.26M subscribers, 81.7M total views and 1.49K videos.
Binance is the world’s leading blockchain ecosystem, with a product suite that includes the largest digital asset exchange. Posts are not directed towards UK users.
Binance operates as the official YouTube channel for the global blockchain ecosystem of the same name. Based in Malta, the channel serves as a primary hub for the organization’s digital asset exchange and broader blockchain product suite. The channel functions as a corporate media arm, providing technical documentation, platform tutorials, and market-related information to a global audience. It is important to note that the content produced by this channel is not directed toward users located in the United Kingdom, reflecting the platform’s adherence to specific regional regulatory frameworks. As a major entity in the crypto sector, the channel maintains a consistent cadence of uploads, positioning itself as a central repository for users interacting with the Binance ecosystem. By maintaining a high volume of video assets, the channel facilitates long-term engagement with its user base, providing a consistent stream of information regarding blockchain infrastructure and digital asset management. This repository of content is designed to support the educational needs of both new and experienced participants within the cryptocurrency market, emphasizing the utility and technical aspects of the Binance product suite.
Who should partner with Binance?
The audience for the Binance YouTube channel is primarily composed of individuals interested in cryptocurrency, blockchain technology, and digital asset exchange operations. Given the channel’s role as the official media outlet for a leading global exchange, the viewer base consists of active traders, blockchain developers, and individuals seeking technical guidance on platform-specific tools. This demographic is highly concentrated in the fintech and investment sectors, making the channel a primary destination for brands operating in crypto-wallets, decentralized finance (DeFi) protocols, and blockchain-based infrastructure. The audience tier is classified as mega, placing the channel in a competitive landscape alongside other prominent crypto-focused creators. The audience is characterized by a high level of technical literacy, often seeking content that bridges the gap between complex blockchain mechanics and practical application. Advertisers in the fintech, online brokerage, and personal-finance education spaces frequently target this demographic due to their demonstrated interest in digital asset management. The channel’s reach is global, though the exclusion of UK-based users suggests a strategic focus on jurisdictions where the platform’s product suite is fully integrated and compliant with local regulatory standards.