Autowizja

About Autowizja

Autowizja is a Polish automotive channel operated by Bart Urban (@barturban on YouTube). The creator focuses on hands-on car testing, measurement, and audio analysis—combining subjective driving impressions with quantitative vehicle assessment. With 167,000 subscribers and 1,167 published videos, the channel has accumulated 136.7 million total views, indicating sustained audience engagement over a substantial catalog. The channel's bilingual bio (Polish and English) reflects content that may appeal to both domestic and international automotive enthusiasts. Urban's stated approach—"I drive cars, I test cars, I measure cars, I listen to cars, I love cars"—positions the channel within the practical automotive review segment rather than entertainment-focused motoring content. The depth of the video library (over 1,100 uploads) suggests consistent production cadence and a focus on building a comprehensive resource for car buyers and enthusiasts seeking detailed vehicle evaluations.

Autowizja's estimated sponsorship rates

Autowizja's estimated integrated video sponsorship rate ranges from $361 to $902, with a typical rate of $601 per video placement. This mid-tier pricing reflects the channel's 167,000-subscriber base and positions it within the automotive niche, where audience composition and advertiser demand vary significantly by geography and content format. The automotive category commands moderate CPM rates relative to finance or technology verticals, though niche specificity and audience quality (car buyers and enthusiasts) support premium positioning within the category. Autowizja's subscriber count places it near peers including Emisija SAT (163,000 subs) and The_Car_Mom (150,000 subs), suggesting comparable market positioning. The rate estimate is algorithmic and does not reflect negotiated deals, volume discounts, or creator-specific factors such as audience demographics, engagement metrics, or geographic distribution. Actual rates depend on campaign scope, exclusivity terms, and sponsor requirements. See the /methodology page for the full pricing model.

Who should partner with Autowizja?

Autowizja's audience comprises automotive enthusiasts, car buyers, and vehicle owners interested in detailed testing and measurement-based reviews. The channel's emphasis on quantitative assessment—measuring performance, listening to engine characteristics, and evaluating driving dynamics—suggests an audience skewed toward informed consumers rather than casual entertainment seekers. With 136.7 million total views across 1,167 videos, the channel demonstrates consistent viewership depth, indicating audience retention and repeat engagement. Relevant brand categories for sponsorship include automotive manufacturers, aftermarket parts suppliers, automotive tools and diagnostic equipment, car insurance providers, automotive finance platforms, and automotive media or subscription services. The Polish origin and bilingual presentation may also appeal to Central European automotive markets. Peer channels such as Testosteeron (149,000 subs) and 増満自動車 (145,000 subs) operate in similar testing-focused niches, suggesting a defined audience segment valuing technical content over entertainment-driven motoring channels.

Autowizja's growth and performance

Snapshot data spans only one day (May 12, 2026), with no subscriber change recorded between the first and latest tracking points. Both measurements show 167,000 subscribers, yielding a delta of zero over the 1-day observation window. This single-point snapshot is insufficient to establish growth trajectory, seasonality patterns, or acceleration trends. Average view counts for the last 30 days are not yet available in the dataset. To assess meaningful growth, longer historical tracking across weeks or months would be required. Interested parties should monitor the channel's subscriber and view metrics over an extended period to identify patterns.

How our pricing estimate works for Autowizja

The estimated sponsorship rate is calculated algorithmically using subscriber count, niche-specific CPM (cost per thousand impressions), and platform/format multipliers. For Autowizja, the estimate applies a mid-tier automotive niche CPM to the 167,000-subscriber base, adjusted for YouTube integrated video placements. The model does not incorporate engagement metrics, audience demographics, or geographic distribution—factors that significantly influence real-world rates. The estimate is labeled metric_estimate with zero community data points, meaning it reflects the algorithmic baseline without validation against actual creator deals or advertiser feedback. Actual sponsorship rates depend on negotiation, campaign scope, exclusivity, and sponsor-specific requirements. For a detailed explanation of the pricing methodology, multipliers, and limitations, see the /methodology page.