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18.1K
Subscribers
523
Average views
across 15 recent videos
2.9%
Reach quality
of subscribers watch, on average
Below typical for nano-sized channels
Below the nano median for nano-sized channels — a large subscriber count that comparatively few videos reach.
757K
Total views
414
Videos
2026-09-27
Data updated
15-video sample
About
Baker Hughes (NASDAQ: BKR) is an energy technology company that provides solutions to energy and industrial customers worldwide. Built on a century of experience and conducting business in over 120 countries, our innovative technologies and services are taking energy forward – making it safer, cleaner and more efficient for people and the planet. Visit us at bakerhughes.com.
About Baker Hughes
Baker Hughes (@bakerhughesco) operates as the official YouTube presence for the energy technology company Baker Hughes (NASDAQ: BKR). The channel functions as a repository for corporate communications, technical demonstrations, and industry-focused content related to energy and industrial solutions. With a history spanning over a century, the organization utilizes this platform to disseminate information regarding its global operations, which currently extend across more than 120 countries. The content strategy focuses on the company’s mission to advance energy efficiency, safety, and environmental sustainability through technological innovation. As of the most recent data, the channel has published 414 videos, accumulating a total of 757,003 views. The channel serves as a primary digital touchpoint for stakeholders, investors, and industry professionals seeking insight into the company’s specific contributions to the global energy sector. By maintaining a consistent archive of its industrial advancements, the channel provides a transparent look at the firm's operational focus and its commitment to making energy cleaner and more efficient. The channel is categorized strictly within the B2B sector, reflecting its specialized focus on industrial applications rather than consumer-facing entertainment or lifestyle content.
Baker Hughes's estimated sponsorship rates
The estimated market rate for a video integration on the Baker Hughes YouTube channel ranges from $18 to $31, with a typical valuation of $24 per placement. This pricing is determined by an algorithmic assessment of the channel's current reach and engagement metrics within the B2B energy technology niche. Several factors contribute to this valuation, most notably the channel’s current subscriber count of 18,100 and a baseline average view count of 523 per video. Because the channel operates in a highly specialized B2B industrial segment, it commands a niche CPM band of $35–$60, with an anchor point of $45. This CPM reflects the high value of the professional audience reached by the content, despite the relatively modest view counts typical of corporate-industrial channels. Compared to broader consumer-facing creators, Baker Hughes maintains a lower volume of individual video views, which keeps the total integration cost in the nano-tier range. The pricing model accounts for the specific nature of the content, which is designed for industry stakeholders rather than mass-market appeal. Advertisers and partners should note that this estimate is based on historical performance data and current market conditions. For a detailed breakdown of how these figures are calculated, please refer to our methodology page.
Who should partner with Baker Hughes?
The audience for Baker Hughes is composed primarily of professionals, investors, and industrial stakeholders interested in energy technology and global infrastructure. Given the channel’s focus on B2B solutions, the viewer base is likely concentrated in sectors such as energy production, industrial engineering, and corporate sustainability. This audience is distinct from general-interest consumer demographics, as the content requires a level of technical literacy regarding energy markets and industrial innovation. The channel’s positioning makes it a relevant touchpoint for brands operating in adjacent B2B categories, including industrial software, energy consulting, and corporate financial services. When analyzed alongside peer creators in the B2B space, such as SemiAnalysis (17,200 subscribers) and SaaS University (16,100 subscribers), Baker Hughes occupies a similar tier of specialized professional influence. While SemiAnalysis focuses on semiconductor industry trends and SaaS University targets software-as-a-service professionals, Baker Hughes serves as a vertical-specific authority for the energy sector. Unlike creators who rely on broad-market engagement, the audience for this channel is characterized by high intent and professional relevance, which is a common trait among the identified peer group. The channel’s ability to maintain a consistent subscriber base of 18,100 suggests a loyal, albeit niche, following that values the technical and corporate updates provided by the organization.
Baker Hughes's growth and performance
The growth trajectory for Baker Hughes is currently characterized by a period of stabilization. Based on the most recent tracking data, the channel recorded 17,900 subscribers on August 10, 2026. A snapshot taken on the same date indicates a delta of zero, reflecting no net change in subscriber count over the monitored period. While the channel has a significant library of 414 videos, current growth metrics suggest a mature, steady-state phase rather than a period of rapid audience expansion. We do not yet have long-term view-count history or a multi-month subscriber growth trend to determine the velocity of new audience acquisition. Consequently, the current growth profile is defined by the most recent single-day snapshot, which indicates that the channel’s reach is currently static. Future updates to this profile will incorporate longitudinal data to better assess how the channel’s content strategy impacts subscriber acquisition over time.
How our pricing estimate works for Baker Hughes
The valuation and audience metrics presented for Baker Hughes are derived from an algorithmic model designed to standardize creator data across the InfluencerUnion database. Our pricing estimates are calculated using a formula that incorporates the channel's total subscriber count, the specific niche CPM band relevant to the B2B energy sector, and platform-specific multipliers for video integrations. The 'typical' rate provided is based on an average view count of 523, which serves as a high-confidence anchor for our projections. The audience tier is classified as 'nano' based on the current subscriber count of 18,100. We utilize consistent data points to ensure that valuations remain objective and grounded in the creator's actual performance history rather than speculative market trends. For a comprehensive explanation of the variables, multipliers, and statistical weighting used to generate these figures, please consult our methodology page.