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53.3M
Subscribers
85.9M
Average views
across 20 recent videos
1.6×
Reach quality
average views per subscriber
Above typical for mega-sized channels
Videos average 1.6× this channel's subscriber count, so most views come from recommendations and search rather than existing subscribers. That is unusually far-reaching for mega-sized channels.
49.6B
Total views
190
Videos
2026-10-03
Data updated
20-video sample
About Bad Bunny
Bad Bunny (@badbunnypr) is a music creator on YouTube based in Puerto Rico, with 53.3M subscribers, 49.6B total views and 190 videos.
Bad Bunny is a multi-platinum global artist and 7x GRAMMY® winner who has redefined Spanish-language artistry worldwide, remaining unapologetically rooted in Puerto Rico. "DeBÍ TiRAR MáS FOToS" became the first fully Spanish-language album to win the GRAMMY® for Album of the Year, reshaping the global conversation around Latin music. He headlined the Apple Music Super Bowl LX Halftime Show, turning one of the world's largest stages into a landmark moment for Spanish-language artistry. He previously made history as the first artist nominated for Album of the Year for a Spanish-language album with "Un Verano Sin Ti," and as the first Latin act to headline Coachella. His record-breaking tours have set new industry standards. Bad Bunny continues to prove that language, genre, and geography are no limitations.
He holds seven GRAMMY Awards and has established himself as a defining figure in the global expansion of Spanish-language music. Bad Bunny performed the Apple Music Super Bowl LX Halftime Show, one of the world's largest broadcast platforms, cementing his status as a crossover phenomenon. He was previously the first artist to receive an Album of the Year nomination for a Spanish-language work, signaling a structural shift in how major awards bodies evaluate non-English music. His work spans original compositions, music videos, and performance content distributed to an international audience.
Who should partner with Bad Bunny?
Brands targeting music and entertainment verticals—including record labels, streaming platforms, audio equipment manufacturers, fashion and lifestyle brands with music partnerships, and consumer electronics companies—align with this audience composition. Bad Bunny's channel reaches listeners across multiple geographies, though Puerto Rican and Spanish-speaking markets represent core segments. The audience tier classification reflects both raw subscriber count and the engagement patterns typical of artist-owned music channels, where view-to-subscriber ratios and video frequency differ from algorithmic music distribution channels.