Avalon Music

About Avalon Music

Avalon Music is the official YouTube channel of Avalon, a record label founded in 2014 in Amsterdam. The channel operates as a curator and promotional platform for the label's roster of artists, including Bryan MG, Dior, Dystinct, Emil Rosé, Inez, Jayh, MRD, Qlas, and Topperig. With 2,070,000 subscribers and over 1.5 billion total views accumulated across 1,999 published videos, Avalon Music functions as a hub for music releases, exclusive content, and behind-the-scenes material from its represented talent. The channel's content strategy centers on distributing fresh tracks and building audience engagement around the label's artist ecosystem. Operating primarily in Dutch, Avalon Music serves as both a direct-to-fan distribution channel and a professional portfolio for the label's A&R and marketing operations. The channel's longevity—spanning more than a decade of publishing—reflects sustained investment in YouTube as a core platform for music industry operations in the Netherlands and beyond.

Avalon Music's estimated sponsorship rates

Avalon Music's estimated sponsorship rate for integrated YouTube video content ranges from $1,938 to $4,844, with a typical rate of $3,229 per placement. This pricing reflects the channel's high-tier audience classification and subscriber base of 2,070,000. The rate estimate is derived algorithmically using subscriber count, niche-specific CPM benchmarks, and YouTube format multipliers; see the /methodology page for the full calculation framework. Avalon Music's rates position it competitively within the music category, where peer channels of similar scale—such as SEKAI NO OWARI (2,110,000 subs), Un Poco De Ruido (2,120,000 subs), and Shree Brar (2,120,000 subs)—operate in comparable pricing bands. The music niche typically commands lower CPM rates than technology or finance verticals, reflecting advertiser demand patterns and audience demographics. As a label-operated channel rather than an individual creator account, Avalon Music's rate structure may also reflect the professional nature of partnerships, which often involve multi-video campaigns or exclusive release windows rather than one-off integrations. Actual rates may vary based on campaign scope, exclusivity terms, and audience targeting requirements.

Who should partner with Avalon Music?

Avalon Music's 2,070,000-subscriber base comprises music enthusiasts with demonstrated interest in electronic, hip-hop, and urban music genres, based on the label's artist roster. The audience skews toward listeners in the Netherlands and Dutch-speaking regions, reflecting the channel's primary language and founding location in Amsterdam. Relevant brand categories for partnership include music streaming platforms, audio equipment manufacturers, music production software, lifestyle and fashion brands aligned with urban culture, and entertainment services. The channel's positioning as a record label hub makes it particularly valuable for brands seeking to reach music industry professionals, aspiring artists, and engaged music consumers. Peer channels operating at similar scale—including IMPERIA (2,080,000 subs) and Teddy Afro (2,030,000 subs)—demonstrate that music channels in this subscriber range attract both direct music-industry partnerships and consumer brands leveraging music culture for brand association. Avalon Music's 1.5 billion total views indicate sustained audience loyalty and repeat viewership, suggesting that partnerships benefit from exposure to an engaged rather than passive audience. The label's multi-artist roster structure also enables tiered partnership approaches, from label-wide campaigns to artist-specific integrations.

Avalon Music's growth and performance

Avalon Music was first tracked on 2026-05-11 at 2,070,000 subscribers. The latest snapshot, also from 2026-05-11, shows no change in subscriber count over this one-day observation window. This limited snapshot history does not provide sufficient data to assess growth trajectory, seasonal patterns, or acceleration trends. Longer-term growth analysis will require additional data collection across multiple weeks or months. The channel's 1,999 published videos and 1.5 billion cumulative views suggest sustained historical growth and audience building, but current growth velocity remains unmeasured.

How our pricing estimate works for Avalon Music

Avalon Music's estimated sponsorship rate is calculated algorithmically using the channel's subscriber count (2,070,000), niche-specific CPM benchmarks for music content, and platform-specific multipliers for YouTube video integrations. The estimate does not rely on community-submitted pricing data; instead, it applies industry-standard models for creator compensation based on audience size and category. The resulting range—$1,938 to $4,844, with a typical estimate of $3,229—reflects variability in campaign scope, audience geography, and advertiser demand within the music category. For a detailed explanation of the CPM assumptions, multiplier methodology, and confidence intervals, visit the /methodology page. Actual partnership rates may differ based on factors including exclusivity, content approval processes, and the creator's negotiating position relative to specific brand partners.