Auto Focus

About Auto Focus

Auto Focus is a YouTube automotive channel operated by Marques Brownlee and Miles Somerville, with 1,230,000 subscribers and 163,190,648 total views across 135 published videos. The channel focuses on car-related content, positioning itself within the competitive automotive YouTube landscape where detailed vehicle analysis, reviews, and automotive journalism drive audience engagement. The collaboration between Brownlee and Somerville brings dual perspectives to automotive content creation, likely contributing to the channel's subscriber base and view accumulation. With over 163 million total views, the channel demonstrates sustained audience interest in its automotive focus. The channel's growth trajectory and content strategy reflect the broader demand for automotive expertise and vehicle-focused video content on YouTube, where channels in this category typically serve audiences interested in car reviews, automotive technology, and vehicle analysis.

Auto Focus's estimated sponsorship rates

Auto Focus commands an estimated sponsorship rate between $1,594 and $3,985 per integrated YouTube video, with a typical rate of $2,657. This pricing reflects the channel's 1,230,000-subscriber base and its position within the high audience tier for automotive content. The rate estimate is algorithmic, based on subscriber count combined with niche-specific CPM multipliers for the automotive category and YouTube's video format dynamics. Automotive content typically attracts competitive CPM rates due to the purchasing power of car-enthusiast audiences and the alignment with automotive brands, dealerships, and related product categories. Auto Focus sits within a peer group that includes channels like Mat Watson Cars (1,380,000 subscribers), RC Buyer/RC обзоры (1,410,000 subscribers), and Car Wizard (1,260,000 subscribers)—all operating at similar scale. The typical rate of $2,657 positions Auto Focus competitively within this tier, reflecting both its subscriber count and the automotive niche's advertiser demand. Actual rates may vary based on campaign specifics, audience demographics, and brand alignment. For detailed rate methodology, see the /methodology page.

Who should partner with Auto Focus?

Auto Focus reaches 1,230,000 YouTube subscribers with a cumulative view count of 163,190,648, indicating an average of approximately 1,210 views per video across its 135 published videos. The channel's audience composition aligns with automotive enthusiast demographics—individuals interested in vehicle reviews, automotive technology, and car-focused analysis. The dual-creator format (Marques Brownlee and Miles Somerville) likely attracts audiences valuing expert perspective and detailed automotive commentary. Relevant brand categories for sponsorship include automotive manufacturers, aftermarket parts suppliers, automotive technology platforms, vehicle financing services, automotive insurance providers, and automotive retail platforms. The channel's peer set—including Mat Watson Cars, Car Wizard, Redline Reviews, E-CarLife with 五味やすたか, and RC Buyer/RC обзоры—all operate within the 1,080,000 to 1,410,000 subscriber range, suggesting a consolidated audience segment within the automotive YouTube space. This clustering indicates that automotive channels at the 1.2–1.4 million subscriber level serve a defined, engaged audience segment with consistent advertiser interest.

Auto Focus's growth and performance

Auto Focus was first tracked on 2026-05-12 at 1,230,000 subscribers. The latest snapshot, also dated 2026-05-12, shows 1,230,000 subscribers, representing no net change over a 1-day observation span. This single-day snapshot provides insufficient data to characterize growth trends or trajectory. Average view counts for the last 30 days are not yet available. Longer-term growth analysis would require additional historical snapshots spanning weeks or months.

How our pricing estimate works for Auto Focus

The estimated sponsorship rate is calculated algorithmically using the channel's subscriber count (1,230,000) multiplied by a niche-specific CPM for automotive content, adjusted for YouTube's video format and platform dynamics. The estimate reflects current market conditions for integrated video sponsorships and is calibrated against zero community data points, meaning no direct deal reports have yet been submitted for this creator. This algorithmic approach provides a market-based range rather than a confirmed rate. For a detailed explanation of CPM assumptions, niche multipliers, and platform-specific adjustments, see the /methodology page. Actual sponsorship rates depend on campaign scope, audience demographics, brand fit, and negotiation factors not captured in the algorithmic model.