Associated Press

About Associated Press

The Associated Press, operating under the handle @associatedpress on YouTube, is a prominent news organization established in 1846. With a long history of factual reporting, the AP has published over 200,680 videos on its YouTube channel, accumulating a total of 4,405,403,360 views. The channel serves as a digital extension of its global news operations, providing in-depth coverage across a wide array of topics. Its primary content category is news, with significant secondary coverage in politics, business, and entertainment. The organization emphasizes its commitment to independent journalism, reaching a substantial global audience daily. The YouTube presence supports the AP's mission to expand the reach of factual reporting, offering breaking news and in-depth analyses to its 4,500,000 subscribers.

Associated Press's estimated sponsorship rates

The estimated rate for an integrated video on the Associated Press YouTube channel ranges from $1,071 to $1,836, with a typical rate around $1,377. This pricing reflects the channel's position as a mega-tier creator within the news niche. The valuation is influenced by a niche CPM band of $7-12, with an anchor CPM of $9, which is applied to an estimated 153,000 views. This view count is derived from a subscriber-fallback model, indicating a low confidence in the direct view data for recent content. The channel's extensive content library, with over 200,000 videos, and its long-standing reputation as a primary source for global news contribute to its rate structure. While the subscriber count is substantial, the specific engagement metrics for recent content play a crucial role in determining the final pricing for brand integrations. Factors such as the format of the integration (e.g., dedicated segment vs. brief mention), the complexity of the production, and the specific campaign objectives can also influence the final negotiated rate.

Who should partner with Associated Press?

The Associated Press YouTube channel caters to a broad audience interested in current events, global affairs, and specific topical deep-dives. With 4,500,000 subscribers, the channel's primary demographic is drawn to its comprehensive news coverage. Secondary content categories in politics, business, and entertainment attract viewers seeking updates and analysis in these specific fields. Brands in sectors such as financial services, current affairs publications, educational platforms, and technology providers targeting informed consumers may find this audience relevant. For instance, fintech apps, online brokerages, and personal-finance education platforms could align with the business segment of the audience. Similarly, organizations focused on civic engagement or public policy might find resonance with the politics-focused viewership. The channel's audience size is comparable to other major news outlets on YouTube, such as THE CHANAKYA DIALOGUES HINDI (4,710,000 subscribers) and Reuters (4,210,000 subscribers), indicating a consistent appeal within the news category.

Associated Press's growth and performance

The Associated Press YouTube channel currently has 4,500,000 subscribers. Our tracking began on 2026-06-13, at which point the channel also reported 4,500,000 subscribers. As of the latest snapshot on 2026-06-13, the subscriber count remains at 4,500,000. This provides a snapshot of the channel's subscriber base over a one-day period, showing a delta of +0 subscribers. We do not yet have historical data spanning a longer period to analyze subscriber growth trends or average views over the last 30 days. The channel has a substantial existing content library, with 200,680 videos published to date, contributing to its overall view count of 4,405,403,360.

How our pricing estimate works for Associated Press

InfluencerUnion's rate estimates are generated through an algorithmic model that considers various factors to provide a data-driven valuation for creator content. For the Associated Press YouTube channel, the estimate is based on its subscriber count, which places it in the mega-tier audience category. This is combined with a niche CPM (Cost Per Mille) band specific to the news category, which is set between $7 and $12, with an anchor of $9. The algorithm then applies platform and format multipliers to refine the estimate. The current estimate uses a basis of 153,000 views, derived from a subscriber-fallback model, which indicates a low confidence level for recent view data. This approach aims to provide a transparent, objective benchmark for potential brand collaborations. For a detailed explanation of the variables and calculations involved in our pricing model, please refer to our full methodology page at /methodology.