An Knook

About An Knook

An Knook is a Dutch beauty creator based in the Netherlands with 2,750,000 YouTube subscribers. At 33 years old, she has built a substantial presence in the makeup tutorial space, publishing 1,069 videos across her channel history. Her content centers on makeup application techniques and creative eye looks, with a stated upload cadence of one to two videos per week. The channel has accumulated 402,249,627 total views, reflecting consistent audience engagement over its operational period.

Knook's approach emphasizes using her own face as a canvas to demonstrate makeup techniques, positioning her work as both instructional and inspirational. Her content tags indicate a focus on specific makeup categories including smokey eyes, cut crease techniques, and halo eye looks—all foundational styles within the broader beauty tutorial ecosystem. She maintains direct contact availability through her listed email, and her channel operates under supervision by the Commissariaat voor de Media, the Dutch media authority.

The creator's subscriber base places her in the upper tier of the beauty category on YouTube, with a follower count that exceeds several of her direct category peers. Her publishing consistency and accumulated view count suggest a mature channel with established audience retention patterns.

An Knook's estimated sponsorship rates

An Knook's estimated rates for integrated YouTube video sponsorships range from $3,960 (low) to $9,900 (high), with a typical rate of $6,600 per video placement. This pricing reflects her classification as a high-tier audience creator, driven primarily by her 2,750,000 subscriber count.

Her rates position her above several comparable beauty creators in the tracked database. Marlena Stell (@marlenastell), with 1,580,000 subscribers, and LeoJ Makeup (@leojmakeup), at 1,450,000 subscribers, both operate at lower estimated rate bands due to smaller audiences. The subscriber differential—An Knook holds approximately 1.17 million more followers than Marlena Stell—translates directly into higher per-video sponsorship value, as brands typically allocate budgets based on reach potential.

Rate variation within An Knook's range reflects standard factors in beauty creator pricing: video format (integrated sponsorships command higher rates than mentions), audience geography (Netherlands-based audiences may carry different CPM valuations than US or UK markets), and seasonal demand fluctuations. The algorithmic estimate is calibrated without direct community data points, meaning actual negotiated rates may vary based on brand category, exclusivity terms, and campaign scope. Brands in beauty, skincare, cosmetics, and related categories typically represent the primary commercial opportunity set for this creator.

Who should partner with An Knook?

An Knook's audience of 2,750,000 subscribers is concentrated within the beauty and makeup tutorial category, with demonstrated interest in specific makeup techniques and eye-focused content. Her tag set—smokey eyes, cut crease, halo eye looks—indicates that viewers are seeking both foundational and advanced makeup application instruction.

Brand categories with natural alignment to her content include cosmetics brands (foundation, eyeshadow, eyeliner products), makeup tool manufacturers (brushes, applicators), beauty education platforms, and skincare companies seeking to reach an audience invested in facial aesthetics. Her Dutch location and primary language context suggest potential strength with European beauty brands and international cosmetics companies with regional marketing objectives.

Comparable creators like Marlena Stell and LeoJ Makeup serve similar audience segments—makeup enthusiasts aged primarily 18–45 who consume tutorial content regularly. An Knook's subscriber count exceeds both of these peers, indicating a larger addressable audience for brand partnerships. The 402,249,627 total view count reflects sustained audience engagement; this depth of historical viewership suggests viewers return repeatedly for technique-focused content rather than one-time consumption.

Her stated upload frequency of one to two videos weekly aligns with audience expectations in the tutorial space, where consistent new content drives subscription retention. Brands seeking sustained visibility within the makeup tutorial niche will find her channel's audience composition and engagement patterns relevant to product launches, seasonal campaigns, and educational content partnerships.

An Knook's growth and performance

An Knook's subscriber count was recorded at 2,750,000 on May 12, 2026, with no change observed in the single-day tracking window available (May 12–May 12, 2026). This snapshot provides insufficient data to assess growth trajectory, acceleration, or seasonal patterns. Average view counts for the last 30 days are not yet available in the tracked database.

To establish meaningful growth analysis, longer-term historical data would be required—ideally monthly or quarterly snapshots spanning at least 6–12 months. Her accumulated 402,249,627 total views across 1,069 published videos indicates a mature, established channel, but without comparative snapshots, we cannot determine whether subscriber growth is accelerating, plateauing, or declining. Future tracking updates will enable trend analysis.

How our pricing estimate works for An Knook

An Knook's estimated sponsorship rates are calculated algorithmically using her subscriber count (2,750,000), niche-specific CPM benchmarks for the beauty category, and platform/format multipliers for YouTube integrated video placements. The estimate does not rely on direct historical pricing data or community-reported rates; instead, it applies standardized multipliers to her audience size to project market value.

The "high-tier audience" classification reflects her position within the beauty creator distribution—her 2,750,000 subscribers place her above the median for tracked beauty creators. The low, typical, and high rate range reflects uncertainty inherent in algorithmic estimation; actual negotiated rates depend on brand category, exclusivity, campaign duration, and other contract variables.

This estimate was calibrated with zero community data points, meaning no direct brand feedback or creator-reported rates were incorporated. As more market data is collected, calibration will improve. For a detailed explanation of the CPM model, multiplier methodology, and category-specific adjustments, see the /methodology page.