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848K
Subscribers
36.3K
Average views
across 15 recent videos
4.3%
Reach quality
of subscribers watch, on average
Below typical for macro-sized channels
Below the macro median for macro-sized channels — a large subscriber count that comparatively few videos reach.
211.2M
Total views
18.8K
Videos
2026-10-03
Data updated
15-video sample
About
The official YouTube channel for Amazon Web Services (AWS). Amazon Web Services offers a complete set of infrastructure and application services that enable you to run virtually everything in the cloud: from enterprise applications and big data projects to social games and mobile apps. Explore how millions of customers — including the fastest-growing startups, largest enterprises, and leading government agencies — are using AWS to lower costs, become more agile, and innovate faster. Subscribe to AWS: https://go.aws/subscribe Sign up for AWS: https://go.aws/signup AWS free tier: https://go.aws/free Explore more: https://go.aws/more Contact AWS: https://go.aws/contact
About Amazon Web Services
Amazon Web Services (AWS) operates the official YouTube channel for the global cloud computing platform. As a primary resource for B2B and technical education, the channel serves as a central repository for documentation, architectural guidance, and product announcements. With a total of 18,843 videos published, the channel maintains a high volume of content aimed at developers, system architects, and enterprise decision-makers. The content strategy focuses on enabling users to run infrastructure, big data projects, and mobile applications within the AWS ecosystem. By providing tutorials and use-case demonstrations, the channel functions as a technical support and marketing extension for the AWS brand. The platform targets a diverse user base, ranging from startups and large-scale enterprises to government agencies seeking to optimize cloud agility and operational costs. The channel’s extensive library covers the full breadth of AWS services, from foundational infrastructure to advanced application development tools. As of the latest data, the channel has accumulated 211,199,480 total views, reflecting its role as a significant educational hub within the cloud computing sector. The channel is based in the United States and maintains a consistent output of technical content designed to facilitate cloud adoption and innovation for its global subscriber base of 848,000 users.
Amazon Web Services's estimated sponsorship rates
The estimated market rate for a video integration on the Amazon Web Services YouTube channel ranges from $1,271 to $2,179, with a typical valuation of $1,635. These figures are derived from an algorithmic assessment of the channel’s performance metrics, specifically utilizing a niche CPM band of $35 to $60, anchored at $45. The valuation is heavily influenced by the channel's B2B and technical niche, which generally commands higher advertising and sponsorship premiums compared to general entertainment content. The primary factors driving this rate include the high-intent nature of the audience and the professional caliber of the content, which attracts a demographic of software engineers, CTOs, and IT managers. Unlike consumer-facing channels, the AWS audience represents a high-value segment for B2B software, infrastructure, and developer-tool providers. The rate calculation is based on an average view count of 36,323 per video, which provides a high degree of confidence in the engagement metrics used for this estimate. Because the channel operates within a specialized B2B category, the cost-per-mille (CPM) reflects the specific value of reaching a professional technical audience. For a full breakdown of the valuation logic, please refer to the InfluencerUnion methodology page. These figures represent current market estimates based on the provided performance data.
Who should partner with Amazon Web Services?
The audience for the Amazon Web Services channel is categorized as a macro-tier following, consisting of 848,000 subscribers. This demographic is primarily composed of professionals in the technology, cloud computing, and software development sectors. Given the channel's focus on B2B infrastructure and application services, the audience is highly specialized, likely consisting of individuals involved in procurement, architectural decision-making, and technical implementation. Brand categories that align with this audience include enterprise software, cybersecurity solutions, fintech platforms, and developer-focused SaaS products. The channel shares a similar subscriber scale with other B2B-focused creators such as Ingredy Vlog (857,000 subscribers) and Vaibhav Sisinty (865,000 subscribers). While these peers may focus on different aspects of business and tech, they occupy a similar niche in terms of professional audience value. Other relevant peers in the B2B and technical space include TubeBuddy (938,000 subscribers), 조코딩 JoCoding (750,000 subscribers), and FEDORIV VLOG (703,000 subscribers). The audience is characterized by a high level of technical literacy and a professional interest in cloud scalability and digital transformation. The channel's content is designed to serve these users throughout their professional lifecycle, from initial cloud adoption to complex enterprise-level infrastructure management. This audience profile is distinct from general-interest tech channels, as it is driven by professional utility and technical requirement.
Amazon Web Services's growth and performance
The growth trajectory for the Amazon Web Services YouTube channel is characterized by steady, incremental gains in subscriber count over the observed period. Between June 6, 2026, and October 3, 2026, the channel grew from 840,000 subscribers to 848,000 subscribers. This represents a total increase of 8,000 subscribers over a span of 119 days. This growth rate indicates a consistent interest in the channel’s technical content, despite the high volume of legacy videos already present on the platform. Because the channel is an established brand resource, its growth is likely driven by organic search traffic and the ongoing expansion of the AWS service ecosystem rather than short-term viral trends. We do not yet have historical view-count growth data to compare against this subscriber delta. The current snapshot provides a baseline for tracking future performance and engagement trends within the B2B tech category.
How our pricing estimate works for Amazon Web Services
The valuation and audience insights provided for the Amazon Web Services channel are generated through a proprietary algorithmic model. This model calculates the estimated price for a video integration by multiplying the channel's average view count by a niche-specific CPM (Cost Per Mille) band. For this profile, we utilized an average view count of 36,323 and a CPM range of $35 to $60, with a $45 anchor point. The audience tier is classified based on total subscriber count, while growth metrics are derived from a comparison of snapshots taken at specific intervals. We do not have access to private backend analytics, so all estimates are based on public-facing data points. For a detailed explanation of how these multipliers and niche-specific variables are applied to determine market value, please consult the InfluencerUnion methodology page.