akinatsu / あきなつ

About akinatsu / あきなつ

Akinatsu, operating under the handle @akinatsu-3054 on YouTube, is a Japan-based creator primarily focused on fashion and lifestyle content. The channel features a husband-and-wife team, Natsumi and Akimasa, who use a portmanteau of their names for the channel. Natsumi is the main on-screen talent, showcasing affordable fashion hauls and outfit coordination, while Akimasa handles editing and channel operations. The content frequently highlights purchases from Japanese retailers such as Shimamura and GU, as well as items from Qoo10 and other online shopping platforms. Beyond fashion, Akinatsu also incorporates VLOGs documenting couple dates, providing a broader lifestyle perspective. The channel has published 1,241 videos, accumulating a total of 17,114,536 views. The creator's bio indicates a desire to maintain a sense of personal style even after marriage, resonating with an audience interested in practical and budget-conscious fashion choices. A secondary channel, "あきなつの部屋「仮」," is also linked, suggesting an expansion of content themes. The channel also occasionally features their pet cat, John.

akinatsu / あきなつ's estimated sponsorship rates

The estimated rate for an integrated video on the Akinatsu YouTube channel ranges from $72 to $180, with a typical rate around $120. This estimate is algorithmically derived, based on the channel's subscriber count, niche CPMs for the fashion category, and platform-specific multipliers for YouTube video integrations. Akinatsu's audience tier is classified as 'low,' which influences the baseline rate. The channel's focus on affordable fashion (プチプラ) from popular Japanese retailers like Shimamura and GU, along with general lifestyle content, positions it within a specific segment of the fashion niche. While the channel's subscriber count of 19,000 is a primary factor, other elements contribute to the rate. For instance, the engagement patterns within the Japanese fashion market, the specific format of integrated video content, and the consistent output of 1,241 videos all play a role in the algorithmic calculation. The rate reflects the value proposition of reaching an audience interested in accessible style and everyday lifestyle content. For a detailed breakdown of how these rates are calculated, including the specific formulas and data points considered, please refer to our /methodology page.

Who should partner with akinatsu / あきなつ?

Akinatsu's audience consists primarily of viewers interested in affordable fashion and lifestyle content, with a strong emphasis on Japanese retail trends. The channel's focus on "プチプラ購入品＆プチプラコーデ" (affordable hauls and coordination) from brands like Shimamura, GU, and Qoo10 appeals to consumers seeking budget-friendly style options. This demographic is likely interested in practical fashion advice, product reviews, and everyday outfit inspiration. The inclusion of couple date VLOGs also attracts an audience interested in lifestyle content, potentially including individuals in similar life stages or those seeking relatable daily life perspectives. Given the channel's origin and content, a significant portion of the audience is likely based in Japan. Brands in categories such as fast fashion, online marketplaces, beauty products, and general consumer goods would find this audience relevant. For example, apparel retailers, accessory brands, and e-commerce platforms targeting value-conscious consumers could see strong engagement. In terms of audience size, Akinatsu's 19,000 subscribers place it in a similar tier to peers like Canale Moda Since 1982 (@canalemodasince1982) with 18,300 subscribers and rinkoの洋服部屋 (@rinko50) with 17,900 subscribers, both operating within the broader fashion niche.

akinatsu / あきなつ's growth and performance

Akinatsu's subscriber growth history currently shows a single data point. The channel was first tracked on 2026-05-12, at which time it had 19,000 subscribers. The latest snapshot, also taken on 2026-05-12, recorded the same subscriber count. This indicates a delta of +0 subscribers over a one-day span. We do not yet have historical data to analyze long-term subscriber trends or significant growth periods. Information regarding average views over the last 30 days is also not available at this time. As more data points are collected, a more comprehensive analysis of subscriber and view growth patterns will be possible, allowing for insights into the channel's trajectory and audience acquisition over time.

How our pricing estimate works for akinatsu / あきなつ

The estimated pricing for Akinatsu's sponsored content is generated through an algorithmic model. This model takes into account several key factors, including the creator's subscriber count, the typical Cost Per Mille (CPM) for their primary content niche (fashion), and platform-specific multipliers for YouTube video integrations. The estimate is further refined by considering the specific format of the integration and the creator's geographic location. The current estimate is based on a 'metric_estimate' calibration, indicating that while it leverages industry benchmarks, it does not yet incorporate specific community data points directly from this creator. The resulting range provides a low, typical, and high estimate to reflect market variability. For a comprehensive explanation of the data inputs, calculation formulas, and the underlying principles of our algorithmic pricing methodology, please visit our dedicated /methodology page.