Acelerados

About Acelerados

Acelerados is a prominent Brazilian automotive media channel hosted by former Formula 1 driver Rubens Barrichello and automotive journalist Gerson Campos. Operating primarily in Portuguese, the channel serves as a central hub for automotive culture in Brazil, focusing on vehicle reviews, performance testing, and industry commentary. With a library of 4,643 videos, the channel maintains a rigorous production schedule, releasing content every Monday, Tuesday, and Thursday at 18:00, with additional episodes on Saturdays at 12:00. The channel’s editorial focus centers on the intersection of professional racing expertise and consumer-facing automotive journalism. Beyond its video content, Acelerados manages a dedicated e-commerce storefront, diversifying its presence within the automotive enthusiast market. By leveraging the industry experience of its hosts, the channel has established a long-standing position in the Brazilian digital landscape, catering to a broad demographic of car enthusiasts, prospective buyers, and racing fans. As of the latest data, the channel has accumulated 582,090,888 total views. The content strategy emphasizes consistent technical analysis and high-production-value segments, which has contributed to its status as a significant entity in the South American automotive creator space. The channel continues to operate as a primary reference point for automotive content in Brazil, maintaining a high volume of output that sustains its relevance in a competitive niche.

Acelerados's estimated sponsorship rates

The estimated market rate for a video integration on the Acelerados YouTube channel ranges between $365 and $626, with a typical valuation of $469. These figures are derived from an algorithmic assessment of the channel's performance metrics, specifically utilizing a niche CPM band of $14 to $24, with an anchor point of $18. This pricing model accounts for the channel’s mega-tier status, characterized by a subscriber base of 2,040,000 and a high volume of historical engagement. Several factors influence these rates, most notably the channel's specific niche in the automotive sector, which historically commands higher advertising premiums due to the high-intent nature of the audience. The consistency of the production schedule—four videos per week—provides a predictable cadence for advertisers, which can stabilize pricing compared to channels with irregular upload patterns. Furthermore, the presence of high-profile hosts like Rubens Barrichello adds a premium to the channel's valuation, as their professional credibility enhances brand alignment for automotive manufacturers and aftermarket service providers. While the current estimate is based on an average of 26,067 views per video, fluctuations in individual video performance or changes in the broader Brazilian digital advertising market may impact final negotiated rates. Advertisers should note that these figures represent base-level algorithmic estimates for standard integrations; premium placements or long-term partnerships may deviate from these ranges. For a detailed breakdown of the variables used to calculate these figures, please refer to our /methodology page.

Who should partner with Acelerados?

The audience for Acelerados is primarily composed of automotive enthusiasts and consumers located in Brazil. Given the channel's focus on vehicle performance, technical reviews, and racing culture, the viewer demographic aligns closely with brands in the automotive manufacturing, aftermarket parts, and automotive service sectors. The channel’s reach, at 2,040,000 subscribers, places it in the mega-tier category, indicating a broad appeal that spans from casual car fans to serious hobbyists and potential vehicle buyers. When compared to international peers in the automotive space, such as The Car Care Nut (1,830,000 subscribers) and TheStraightPipes (1,810,000 subscribers), Acelerados occupies a similar scale of influence, though it remains uniquely positioned within the Portuguese-language market. Other relevant peers in the global automotive landscape include Meu Carro LifeStyle, GRIP - Das Motormagazin, and The Fast Lane Car. The audience's engagement with the channel suggests a high interest in technical specifications, vehicle maintenance, and the professional insights provided by the hosts. Brands looking to reach this demographic often find value in the channel’s ability to bridge the gap between high-performance racing content and practical, consumer-oriented automotive advice. The consistent upload schedule ensures that the audience remains active and engaged, which is a critical factor for advertisers seeking sustained brand visibility within the Brazilian automotive market. We do not yet have granular demographic data regarding age or gender distribution, but the content focus strongly suggests a primary interest in automotive lifestyle and consumer purchasing decisions.

Acelerados's growth and performance

Acelerados has demonstrated steady growth within the automotive category over the most recent tracking period. Between August 5, 2026, and October 3, 2026, the channel’s subscriber count increased from 2,030,000 to 2,040,000. This represents a net gain of 10,000 subscribers over a span of 59 days. This growth trajectory reflects the channel's long-term stability and its ability to maintain audience interest through a high-frequency content strategy. While this snapshot provides a clear view of the channel's recent expansion, it is important to note that this is a limited data window. The channel's massive library of 4,643 videos suggests that its growth is supported by a significant back-catalog of evergreen content, which continues to attract viewers long after the initial publication date. We do not yet have access to a more extensive historical growth dataset to determine long-term trends or seasonal spikes in subscriber acquisition, but the current data confirms a positive, albeit incremental, upward trend in audience size.

How our pricing estimate works for Acelerados

The pricing estimates provided for Acelerados are generated through a proprietary algorithmic model designed to standardize influencer valuation across the creator economy. This model calculates potential video integration value by multiplying the channel's average view count by a niche-specific Cost Per Mille (CPM) range, adjusted for platform-specific multipliers and the creator's audience tier. For this profile, we utilized an average view count of 26,067, which carries a high confidence rating based on recent performance data. The niche CPM band of $14 to $24 reflects the specific economic conditions of the automotive category on YouTube, where high-value advertising inventory is common. These calculations are intended to serve as a baseline for market valuation and do not account for external variables such as production costs, talent fees, or exclusive partnership terms. For a comprehensive explanation of the variables, data sources, and mathematical formulas used to derive these figures, please visit our /methodology page.