IMP. OFFICIAL

About IMP. OFFICIAL

IMP. OFFICIAL is the primary YouTube channel for the Japanese seven-member male music group, IMP. The channel serves as the central hub for the group’s digital presence, hosting music videos, promotional content, and official announcements. The group officially launched their activities under the TOBE agency on July 14, 2023, marking a transition into a new phase of their professional careers. Their debut was marked by significant digital engagement, including a YouTube live stream that recorded over 450,000 concurrent viewers and secured the top two positions on Japanese Twitter trends simultaneously. Following this launch, the group released their debut digital single, "CRUISIN'," on August 18, 2023. With a total of 1,234 videos published to date, the channel has accumulated 315,865,185 total views. The content strategy focuses on high-production music releases and artist-led updates, catering to a dedicated fan base established during their formation. As of the latest data, the channel maintains 378,000 subscribers. The channel operates primarily in Japanese, reflecting the group's domestic focus and regional market positioning within the J-pop industry. By maintaining a consistent output of media, IMP. OFFICIAL functions as both a promotional vehicle for their musical discography and a direct communication channel for their fan club members.

IMP. OFFICIAL's estimated sponsorship rates

The estimated market rate for a video integration on the IMP. OFFICIAL YouTube channel ranges between $1,092 and $1,857, with a typical valuation of $1,420. These figures are derived from an algorithmic assessment of the channel's performance metrics, specifically targeting an average view count of 109,216 per video. The pricing model accounts for the music niche, which currently commands a CPM band of $10 to $17, with an anchor point of $13 applied to this specific creator. Several factors influence these rates, primarily the channel's mid-tier audience status and the high volume of total views, which exceeds 315 million. Because the channel operates within the music category, the engagement quality is often tied to the release cycle of new singles and promotional campaigns, which can lead to fluctuations in per-video performance. Unlike creators in evergreen niches, music channels often experience spikes in viewership during launch windows, which is reflected in the confidence level of the view-count basis. The rates provided are intended to serve as a baseline for brand partnerships and sponsorships. Factors such as the specific format of the integration—whether a dedicated video, a mid-roll mention, or a long-form feature—will necessitate adjustments to these estimates. For a detailed breakdown of the variables used to calculate these figures, please refer to our methodology page.

Who should partner with IMP. OFFICIAL?

The audience for IMP. OFFICIAL is concentrated within the Japanese music market, characterized by high levels of engagement typical of J-pop fandoms. The channel’s subscriber base of 378,000 reflects a demographic that is highly active during new music releases and live streaming events. Given the group's origins and their affiliation with the TOBE agency, the audience is primarily interested in music production, artist updates, and entertainment-focused media. When compared to other creators in the music niche, such as HENNY ADELLA VLOG (373,000 subscribers) and TAK Music Channel (395,000 subscribers), IMP. OFFICIAL occupies a similar mid-tier position in terms of reach. However, the channel distinguishes itself through its association with a structured boy band format, which typically results in a more cohesive and loyal demographic compared to individual vloggers or independent music channels. Brands looking to engage this audience would find alignment with categories such as lifestyle products, fashion, mobile gaming, and digital services that cater to a younger, entertainment-focused demographic. The audience's behavior is heavily influenced by the group's promotional calendar, as evidenced by the high concurrent viewership during their 2023 debut. This indicates a responsive audience that is likely to participate in time-sensitive campaigns or brand activations that leverage the group’s official status and high-production aesthetic.

IMP. OFFICIAL's growth and performance

The growth trajectory for IMP. OFFICIAL is tracked through periodic snapshots of subscriber counts. As of the most recent data point recorded on August 18, 2026, the channel held 350,000 subscribers. A snapshot taken on the same date indicates a delta of 0 subscribers over the observed period, suggesting a period of stability in the channel's follower count. While the channel has amassed a significant historical total of 315,865,185 views across 1,234 videos, current growth metrics are limited to this specific snapshot window. We do not yet have a comprehensive multi-year view-count history or a granular month-over-month subscriber growth rate to determine long-term velocity. Future updates to the database will provide a more detailed analysis of the channel's subscriber acquisition trends and the impact of specific content releases on audience expansion. At present, the data reflects a mature channel that has established a substantial baseline of followers within the Japanese music industry.

How our pricing estimate works for IMP. OFFICIAL

The valuation and performance metrics presented for IMP. OFFICIAL are generated using a standardized algorithmic framework designed to provide objective, data-driven insights into the creator economy. The estimated rate for video integrations is calculated by multiplying the channel's average view count—determined by historical performance data—by a niche-specific CPM (Cost Per Mille). For this channel, we have applied a music-niche CPM band of $10 to $17, with an anchor value of $13, to ensure the estimate remains reflective of current market conditions for mid-tier creators. This calculation accounts for platform-specific multipliers and the format of the content. We maintain a high confidence level in the view-count basis of 109,216, which serves as the primary driver for the financial estimates. For a comprehensive explanation of the variables, including how we categorize audience tiers and adjust for regional market differences, please refer to our methodology page.