5-Minute Crafts

About 5-Minute Crafts

5-Minute Crafts is a US-based YouTube channel specializing in DIY projects and craft tutorials, with a secondary focus on art and design content. The channel operates under the branding of The Soul Publishing and maintains an official presence across multiple platforms, including a Telegram community channel. As of May 2026, the channel has accumulated 80.7 million subscribers and over 28.4 billion total views across 8,160 published videos, establishing it as one of the largest DIY and crafts channels on YouTube. The channel's content strategy centers on accessible, quick-turnaround DIY projects and interactive craft experiences designed for broad audience appeal. The creator has partnered with product launches, including promotional integration with WowCube, a puzzle and gaming device. Brand partnership inquiries are managed through The Soul Publishing's official partnership portal, indicating a structured approach to sponsored content and collaborations. The channel's scale and consistent output reflect a professionally managed operation with significant production capacity.

5-Minute Crafts's estimated sponsorship rates

5-Minute Crafts commands a typical integrated video sponsorship rate of $154,944, with a range between $92,966 and $232,416 depending on campaign scope and negotiation. This pricing reflects the channel's position in the high audience tier, driven primarily by its 80.7 million subscriber base. The rate structure is calibrated to the home DIY niche, which typically sustains moderate-to-strong CPM performance due to advertiser interest from home improvement retailers, tool manufacturers, craft supply brands, and consumer goods companies. At this scale, 5-Minute Crafts significantly outpaces most direct peers in the home_diy category—Troom Troom Indonesia, the second-largest comparable channel, holds 13.7 million subscribers, roughly one-sixth the size. The pricing methodology accounts for YouTube's platform dynamics, video format, and estimated engagement metrics relative to niche benchmarks. Creators of this subscriber magnitude typically negotiate rates on a per-campaign basis, with variation tied to production requirements, exclusivity terms, and audience demographics. Prospective brand partners should contact The Soul Publishing directly for current availability and custom proposals.

Who should partner with 5-Minute Crafts?

5-Minute Crafts reaches an estimated 80.7 million subscribers, positioning it as a dominant force in the home DIY and craft education space. The channel's audience composition skews toward consumers interested in accessible, time-efficient DIY solutions, home decoration, craft projects, and interactive creative activities. Primary brand categories likely to align with this audience include home improvement retailers, craft supply manufacturers, DIY tool brands, home décor companies, and consumer electronics focused on creative applications. Secondary appeal extends to art supply vendors, educational toy manufacturers, and lifestyle brands targeting makers and hobbyists. The channel's international reach is notable—while based in the US, the DIY and crafts category attracts global viewership, though specific geographic breakdown is not yet available. Compared to peers like Troom Troom Indonesia (13.7 million subscribers) and Home RenoVision DIY (4.16 million subscribers), 5-Minute Crafts commands substantially larger reach, enabling premium positioning for brands seeking mass-market exposure within the DIY vertical. The Telegram community channel indicates active audience engagement beyond YouTube, suggesting opportunities for multi-platform brand activations and community-driven campaigns.

5-Minute Crafts's growth and performance

We have only a single snapshot of subscriber data as of May 11, 2026, showing 80.7 million subscribers with no change recorded over the one-day tracking window. This limited data point does not yet provide sufficient history to characterize growth trajectory, seasonality, or acceleration patterns. Average view counts for the last 30 days are not yet available. To establish meaningful growth analysis, additional snapshots over weeks and months will be required. Prospective partners should monitor the channel's future performance metrics on InfluencerUnion to track momentum and engagement trends.

How our pricing estimate works for 5-Minute Crafts

The algorithmic price estimate of $154,944 (typical rate) is derived from a formula combining the channel's subscriber count, estimated niche CPM for home DIY content, and YouTube platform multipliers for integrated video sponsorships. The estimate does not rely on community-submitted pricing data at this time (calibration: 0 data points), and is instead based on historical benchmarks for channels of comparable scale and category. The low and high estimates reflect variance in negotiation outcomes, production complexity, and audience tier positioning. For a detailed explanation of the pricing algorithm, including CPM assumptions, platform adjustments, and format-specific multipliers, see the /methodology page. All estimates are updated as new data becomes available and should be treated as indicative rather than binding quotes.