三立財經iNEWS

About 三立財經iNEWS

三立財經iNEWS is a prominent Taiwanese digital media entity operating as the official YouTube channel for the iNEWS cable television network (CH48/CH88). The channel serves as a centralized hub for financial reporting, focusing on the Taiwan Stock Exchange (TWSE), international market trends, cryptocurrency developments, and global economic news. With a substantial library of 181,791 videos, the channel maintains a high-frequency publishing schedule that emphasizes real-time market analysis and investment education.

The content strategy is anchored by professional journalism and expert commentary, featuring dedicated segments such as 'Catch大錢潮' led by Wang Chih-yu, which targets both novice and experienced investors. Other specialized programming includes '好宅敲敲門,' which covers real estate market insights, and '王志郁Plus,' focusing on international financial strategies. By bridging traditional broadcast television with digital-first YouTube content, the channel provides a comprehensive resource for viewers seeking to navigate complex financial landscapes. The channel’s editorial focus remains strictly on the intersection of macroeconomic shifts and actionable personal finance advice, positioning itself as a primary source for Taiwanese retail investors and those interested in the broader Asia-Pacific financial climate.

三立財經iNEWS's estimated sponsorship rates

The estimated cost for a video integration on the 三立財經iNEWS YouTube channel ranges from $13 to $22 per unit, with a typical rate of $16. These figures are determined by an algorithmic assessment of the channel’s reach and the high-value nature of the finance niche. The channel operates within a niche CPM band of $45–75, with an anchor value of $55, reflecting the premium advertisers are willing to pay to reach an audience actively engaged in stock market analysis and wealth management.

Several factors contribute to these rate calculations. First, the channel’s 'mega' audience tier status—defined by its 1,450,000 subscribers—provides significant scale for brand partners. Second, the primary category of finance inherently commands higher CPMs compared to general entertainment or lifestyle content, as the audience is composed of individuals with high intent regarding investment products, brokerages, and financial services. The high volume of historical content (181,791 videos) and the consistent, professional production quality associated with a major cable network further justify these rates. Advertisers looking to engage with this demographic are paying for the authority and trust established by a long-standing media brand. For a detailed breakdown of the valuation logic used to derive these figures, please refer to the /methodology page.

Who should partner with 三立財經iNEWS?

The audience for 三立財經iNEWS is concentrated in Taiwan, consisting primarily of retail investors, market analysts, and individuals interested in personal finance. The demographic is characterized by a high level of engagement with professional financial news, specifically regarding the Taiwan Stock Exchange (TWSE) and international equities. Given the channel's focus on wealth management and economic trends, the audience is highly attractive to brands in sectors such as fintech applications, online brokerage platforms, banking institutions, and investment education services.

When compared to peer creators in the finance niche, such as 郭哲榮分析師-摩爾證券投顧 (1,420,000 subscribers) or international counterparts like 머니코믹스 Money Comics (1,440,000 subscribers), 三立財經iNEWS distinguishes itself through its institutional backing. While independent creators often rely on personal branding, this channel leverages the credibility of the iNEWS television network to attract a more diverse age demographic, ranging from young professionals seeking entry-level investment strategies to established investors monitoring daily market fluctuations. The audience's interest in specialized segments—such as real estate analysis via '好宅敲敲門' and international market trends—allows for targeted brand placements that align with specific financial goals. The channel's reach is comparable to other major finance-focused channels, placing it within the top tier of financial content creators in the region.

三立財經iNEWS's growth and performance

The growth trajectory of 三立財經iNEWS is characterized by consistent, incremental gains in its subscriber base. Based on the most recent tracking period, the channel grew from 1,440,000 subscribers on August 5, 2026, to 1,450,000 subscribers by October 3, 2026. This represents a net increase of 10,000 subscribers over a 59-day span. This steady growth rate indicates a stable and loyal viewership that continues to engage with the channel’s high-frequency content output. While the channel maintains a massive total view count of 2,452,214,904, we do not yet have granular view-count history for the most recent 30-day period to calculate specific velocity trends. The current data suggests that the channel has reached a mature stage of development where growth is driven by the consistent delivery of daily news and market updates rather than volatile, trend-based spikes.

How our pricing estimate works for 三立財經iNEWS

The pricing estimates provided for 三立財經iNEWS are derived from an algorithmic model designed to standardize influencer valuation across the creator economy. This model calculates the potential value of a video integration by multiplying the creator's total subscriber count by their specific niche CPM (Cost Per Mille) and applying platform-specific multipliers based on the format of the content—in this case, YouTube video integrations. The niche CPM band of $45–75 is assigned based on the channel’s primary category of finance, which is historically associated with higher advertising spend due to the high lifetime value of the audience.

Our methodology relies on a combination of publicly available data, such as subscriber counts and historical video performance, to estimate the reach and impact of a partnership. This algorithmic approach ensures that valuations remain objective and data-driven, rather than speculative. For a comprehensive explanation of the variables, multipliers, and data-weighting processes used to determine these figures, please visit our /methodology page.