Schräg

About Schräg

Schräg, operating under the handle @zukunft42 on YouTube, is a German-language creator focused on the automotive sector. The channel's content primarily explores the transition to electric mobility, as indicated by its bio, "Mein Weg in die Elektromobilität. Und andere Themen auf unserem Weg in die Zukunft...". With 18,200 subscribers and a total view count of 12,387,618 across 1,080 published videos, Schräg maintains a consistent output within its niche. The channel's name, which translates to 'slanted' or 'oblique,' is humorously referenced in its description, noting there is no 'schräges Angebot' (slanted offer) but only a 'schräges Bild' (slanted image). This creator provides a perspective on future-oriented topics, particularly within the context of vehicle technology and sustainable transportation. The channel is based in Germany and primarily serves a German-speaking audience interested in automotive developments, especially electric vehicles.

Schräg's estimated sponsorship rates

The estimated rate for a sponsored video integration on the Schräg YouTube channel ranges from $69 to $172, with a typical rate around $115. This pricing is algorithmically derived based on the channel's audience size, engagement metrics, and the specific CPMs associated with the automotive niche. The automotive category generally commands competitive CPMs due to its high-value audience and strong brand interest from manufacturers, aftermarket suppliers, and related service providers. Schräg's audience tier is classified as 'low,' reflecting its current subscriber count of 18,200. Factors influencing this rate include the channel's consistent content output, with 1,080 videos published, and its total view count of 12,387,618. While the channel's subscriber count places it within the emerging creator segment, its specialization in electric mobility, a rapidly expanding and high-interest sub-niche, contributes to its valuation. The estimated rate reflects the potential reach and engagement within this targeted demographic, offering brands a cost-effective entry point into the German automotive enthusiast market.

Who should partner with Schräg?

Schräg's audience primarily consists of individuals interested in automotive content, with a specific focus on electric mobility and future transportation technologies. The channel's German language content and German base suggest a significant portion of its 18,200 subscribers are located in Germany or other German-speaking regions. Brands in the automotive sector, particularly those involved in electric vehicles, charging infrastructure, automotive technology, and sustainable transport solutions, would find this audience relevant. This includes electric vehicle manufacturers, component suppliers for EVs, software developers for in-car systems, and companies promoting eco-friendly driving practices. Given the channel's emphasis on 'Mein Weg in die Elektromobilität,' the audience is likely composed of early adopters, tech enthusiasts, and consumers considering or already owning electric vehicles. Peer channels in the automotive niche, such as 腰痛マンの車レビュー (@yo2_man, 18,600 subs) and TATSUYA`s モーバイル(岸田タツヤ車チャンネル) (@tatuya_de_mobile, 17,000 subs), indicate a broader interest in vehicle reviews and mobile technology, suggesting Schräg's audience likely shares an interest in detailed product analysis and industry trends within the automotive space.

Schräg's growth and performance

Schräg's subscriber growth data currently reflects a single snapshot. The channel was first tracked on 2026-05-12, recording 18,200 subscribers. The latest snapshot, also on 2026-05-12, shows the same subscriber count of 18,200. This provides a snapshot of the channel's size at that specific point in time, but does not yet offer historical growth trends over an extended period. The span of data available is 1 day, with a delta of +0 subscribers. We do not yet have average view data for the last 30 days to assess recent content performance. As more historical data becomes available, a more comprehensive analysis of subscriber growth rates, view trends, and overall channel momentum will be possible.

How our pricing estimate works for Schräg

The estimated rates for Schräg are generated through an algorithmic model that considers various data points. This includes the channel's subscriber count (18,200), the total views across its 1,080 videos (12,387,618), and the specific niche (automotive). The algorithm applies a base CPM (Cost Per Mille, or cost per thousand views) relevant to the automotive category, which is then adjusted by platform-specific multipliers for YouTube and format-specific multipliers for integrated video content. The current estimate is primarily based on a metric-driven approach, with a calibration of 0 community data points, indicating that the estimate has not yet been refined by direct creator-reported pricing. For a detailed explanation of the factors and calculations involved in our pricing estimates, please refer to our comprehensive methodology page at /methodology.