小叔TV

About 小叔TV

小叔TV, operating under the handle @xiaoshu on YouTube, is a creator based in Japan with a primary focus on real estate content. The channel serves as a sub-brand and sibling channel to '北同', though it does not feature LGBT content. The creator's stated objective is to identify suitable cities for retirement, involving extensive travel across China to document local customs, societal changes, and the evolution of the real estate market. The long-term plan includes purchasing a property for settlement. With 298,000 subscribers and a total of 88,843,222 views across 498 published videos, 小叔TV has established a significant presence within its niche. YouTube is the primary platform for content release. The channel's secondary categories include travel and lifestyle, reflecting the broader scope of its exploration beyond pure property analysis.

小叔TV's estimated sponsorship rates

InfluencerUnion estimates 小叔TV's typical rate for an integrated YouTube video to be approximately $1,940, with a potential range from $1,552 to $2,771. This estimate is influenced by several factors, including the creator's audience size, niche CPM, and the specific platform and format multipliers. The real estate category generally commands a niche CPM band between $28 and $50, with an anchor CPM of $35, reflecting advertiser interest in this sector. While the channel has 298,000 subscribers, the algorithmic pricing model currently uses a lower view count of 55,428, based on a subscriber-fallback method due to a lack of recent view history, which contributes to a lower confidence level in the current estimate. This creator is classified within the mid-tier audience category. The estimated rate for 小叔TV is comparable to peers such as Epic Real Estate (@epicrealestate), which has 294,000 subscribers, and Redacted Invest (@redactedinvest) with 287,000 subscribers, both operating within similar real estate content niches.

Who should partner with 小叔TV?

小叔TV's audience of 298,000 subscribers is primarily engaged with content related to real estate, travel, and lifestyle. The creator's focus on exploring Chinese cities for retirement and documenting local real estate markets suggests an audience interested in property investment, relocation planning, and cultural exploration within China. This demographic would likely appeal to brands in sectors such as real estate development, property listing platforms, financial services for homeownership, travel agencies specializing in domestic Chinese tourism, and lifestyle brands catering to an older or retirement-focused demographic. Given the channel's emphasis on documenting 'local customs and national changes,' there is also an appeal to audiences interested in socio-economic trends and cultural insights. Peer channels like Professor Baroni | Fundos Imobiliários (FIIs) (@professorbaroni), with 349,000 subscribers, and Commercial Property Advisors (@commercialpropertyadvisors), with 265,000 subscribers, also attract audiences with a strong interest in property and investment, indicating a consistent demand for specialized content in this niche.

小叔TV's growth and performance

小叔TV's subscriber growth data currently comprises a single snapshot. The channel was first tracked on 2026-05-27 with 298,000 subscribers. The latest snapshot, also recorded on 2026-05-27, shows the subscriber count remaining at 298,000. This provides a tracking span of one day, with a delta of zero subscribers during this period. We do not yet have historical data to analyze long-term subscriber trends or average views over the last 30 days for this creator. Future tracking will provide more comprehensive data points to assess growth trajectories and audience engagement patterns over time.

How our pricing estimate works for 小叔TV

The estimated pricing for 小叔TV's sponsored content is generated through an algorithmic model developed by InfluencerUnion. This model considers several key factors, including the creator's subscriber count, the specific niche CPM (cost per mille) associated with the real estate category, and platform-specific multipliers for YouTube, as well as format-specific adjustments for integrated video content. The current estimate utilizes a subscriber-fallback basis for view count, resulting in a low confidence level for the current pricing range. The audience tier classification (mid-tier) also plays a role in the final calculation. For a detailed explanation of the variables, data sources, and computational steps involved in our pricing estimates, please refer to the comprehensive methodology page available at /methodology.