WhenGamersFail ► Lyon

About WhenGamersFail ► Lyon

WhenGamersFail ► Lyon is an Italian gaming content creator on YouTube with 5,220,000 subscribers and over 8.4 billion total views accumulated since joining the platform in 2012. The channel publishes a broad range of gaming content across multiple titles and genres, with a catalog of 10,735 videos. Lyon's content strategy centers on entertainment-focused gameplay, with recurring narrative-driven series set in Minecraft featuring storylines around allies and adversaries. The channel's game rotation includes Roblox, GTA5, party games, survival titles, Among Us, and Garry's Mod, with gameplay spanning PC, Android, and iOS platforms. The creator's approach emphasizes originality and humor as core content pillars, positioning the channel as a source of daily entertainment rather than specialized skill-based or competitive gaming content. The Italian-language channel has maintained a consistent presence on YouTube for over a decade, suggesting sustained audience retention and platform algorithmic favor within the European gaming creator ecosystem.

WhenGamersFail ► Lyon's estimated sponsorship rates

WhenGamersFail ► Lyon's estimated sponsorship rate for an integrated YouTube video ranges from $3,758 (low) to $9,396 (high), with a typical rate of $6,264. This pricing reflects the creator's high audience tier classification and subscriber base of 5.22 million, positioning rates competitively within the gaming niche. The estimate is calibrated to the creator's niche CPM and platform multipliers; see the methodology page for the full calculation framework. Peer creators in the same subscriber band—including AboFlah Gaming (5.25M subs), BANGJBLOX (5.31M subs), Solom (5.17M subs), SPIDER GAMER (5.15M subs), and KingOfYouTube (5.1M subs)—operate in an adjacent pricing tier, reflecting the consistency of rates across the 5+ million subscriber segment in gaming. Variation within this range typically depends on content format (series integration vs. standalone spots), audience geography, and brand vertical alignment. The Italian market positioning and European audience composition may influence CPM relative to English-language peers, though the creator's 13-year tenure and 8.4 billion cumulative views signal strong advertiser-friendly performance metrics.

Who should partner with WhenGamersFail ► Lyon?

WhenGamersFail ► Lyon's audience is primarily composed of gaming enthusiasts aged 13–35, with demonstrated interest in casual and narrative-driven gameplay across multiple genres. The channel's content mix—Minecraft storytelling, party games, survival mechanics, and social deduction titles like Among Us—indicates an audience that values entertainment and humor over competitive esports or technical skill instruction. Geographic concentration is centered in Italy and broader European markets, with secondary reach in Spanish-speaking regions based on typical distribution patterns for Italian-language creators. Brand affinity data suggests receptivity to gaming hardware (peripherals, PCs, mobile devices), entertainment software (game publishers, streaming platforms), consumer electronics, and youth-oriented lifestyle categories. The 5.22 million subscriber base and 8.4 billion view history indicate sustained cross-demographic appeal; the breadth of game titles covered suggests the audience is not confined to a single franchise or genre vertical. Compared to peers like Solom and SPIDER GAMER operating at similar scale, WhenGamersFail ► Lyon's emphasis on narrative and comedic framing rather than competitive or tutorial content positions the channel for partnerships with entertainment-first brands and game publishers targeting casual player acquisition.

WhenGamersFail ► Lyon's growth and performance

Subscriber growth data is limited to a single snapshot. The channel was first tracked on 2026-05-11 at 5,220,000 subscribers, with the latest snapshot on the same date also showing 5,220,000 subscribers, representing zero net change over a 1-day span. Historical view-count data for the last 30 days is not yet available. Given the creator's 13-year tenure on YouTube, 10,735 published videos, and 8.4 billion cumulative views, the channel demonstrates sustained long-term audience building; however, current growth trajectory cannot be determined from the available snapshot data. Longer-term tracking will be required to establish recent momentum or subscriber acquisition patterns.

How our pricing estimate works for WhenGamersFail ► Lyon

The rate estimate is calculated algorithmically using the creator's subscriber count (5,220,000), niche CPM for gaming content, and platform and format multipliers specific to YouTube integrated video sponsorships. The estimate does not incorporate community-submitted pricing data (zero data points available) and is therefore marked as metric-based calibration. For a detailed explanation of the CPM model, niche adjustments, and platform multipliers applied, see the /methodology page. Estimates are updated as additional data points are collected and as the creator's audience metrics change.