Thinking Crypto

About Thinking Crypto

Thinking Crypto is a YouTube channel operated by Tony, a crypto educator and analyst with a presence in the digital assets space since 2016. The channel publishes video content focused on cryptocurrency news, market trends, sentiment analysis, and interviews with industry figures. With 193,000 subscribers and 4,075 videos published, the channel has accumulated 32,473,197 total views, positioning it as an established resource within the crypto education and news vertical.

Content spans a broad range of blockchain and digital asset topics, including Bitcoin, Ethereum, XRP, Solana, Cardano, Chainlink, and emerging areas such as NFTs, DeFi, the metaverse, and central bank digital currencies (CBDCs). The channel also promotes a cryptocurrency course through an associated platform. Episodes are distributed across multiple podcast platforms including Apple Podcasts and Spotify, extending reach beyond YouTube's native audience.

The creator's longevity in the space—over a decade—and consistent publication cadence (4,075 videos) suggest an established audience within the retail crypto investor and blockchain enthusiast demographic. The channel's dual focus on news and educational content positions it as a generalist resource rather than a specialized trading or technical analysis channel.

Thinking Crypto's estimated sponsorship rates

Thinking Crypto's estimated sponsorship rate for integrated YouTube video placements ranges from $695 to $1,737, with a typical rate of $1,158 per video. This mid-tier pricing reflects the channel's 193,000-subscriber base and positioning within the cryptocurrency niche.

Several factors influence this rate structure. The crypto category commands variable CPM rates depending on advertiser demand, regulatory environment, and audience geography. Thinking Crypto's subscriber count places it near peers such as Crypto Mason (182,000 subs) and Kyle Chasse crypto (172,000 subs), though slightly below channels like Kripto Sözlük (209,000 subs) and 코부기 - 비트코인 주식 경제 NO.1전문트레이더 (201,000 subs). The channel's multi-format distribution—YouTube video, podcast audio—may influence negotiated rates, as sponsors can leverage content across platforms.

The estimate is algorithmic and based on subscriber count adjusted for niche-specific CPM multipliers and platform format factors. Actual rates depend on sponsor requirements, audience demographics, engagement metrics, and negotiated terms. For detailed methodology, see the /methodology page.

Who should partner with Thinking Crypto?

Thinking Crypto reaches an estimated 193,000 YouTube subscribers, the majority of whom are retail cryptocurrency investors, blockchain enthusiasts, and digital asset traders. The channel's content strategy—balancing news coverage, trend analysis, and educational interviews—suggests an audience spanning beginner-to-intermediate crypto participants seeking both current-events context and foundational knowledge.

Brand categories well-suited to this audience include cryptocurrency exchanges, blockchain platforms, decentralized finance (DeFi) protocols, hardware and software wallets, crypto tax and accounting services, trading education platforms, and blockchain infrastructure providers. The channel's explicit coverage of emerging areas such as CBDCs, tokenization, and the metaverse indicates audience interest in institutional and forward-looking crypto developments, making it relevant for fintech innovators and blockchain enterprise solutions.

The podcast distribution across Apple Podcasts and Spotify extends reach into audio-first listeners, a demographic often engaged during commutes or passive consumption. Peer channels in the same subscriber range—including Crypto Mason and Kyle Chasse crypto—serve similar retail investor segments, though Thinking Crypto's emphasis on news and interviews positions it as a generalist news source rather than a specialized trading or technical analysis channel. Geographic and language data for the audience are not yet available.

Thinking Crypto's growth and performance

Thinking Crypto was first tracked on May 12, 2026, at 193,000 subscribers. The latest snapshot, also from May 12, 2026, shows no change in subscriber count. This single-day observation window provides insufficient data to assess growth trajectory. Average view counts for the last 30 days are not yet available. Longer-term growth patterns and engagement trends will become visible as additional snapshots accumulate.

How our pricing estimate works for Thinking Crypto

The estimated sponsorship rate is calculated algorithmically based on subscriber count, adjusted by niche-specific CPM (cost per thousand impressions) multipliers and platform/format factors. The estimate does not incorporate direct advertiser quotes or historical negotiated rates; it reflects a standardized model calibrated across creator categories. This particular estimate is based on zero community data points (direct rate submissions from creators or brands), meaning it relies entirely on the algorithmic model without real-world validation from this specific creator's audience or past deals.

The mid-tier classification reflects the channel's subscriber position relative to peers in the crypto category. Actual rates vary based on audience demographics, engagement metrics, content format, sponsor requirements, and negotiation. For a detailed explanation of the pricing model, see the /methodology page.