The Plain Bagel
@theplainbagel· YouTube·Finance·Canada· data refreshed 2026-11-06View channel ↗- Subscribers
- 1.23M
- Average views
- 308.7K last 25 videos
- 90-day growth
- +2.5%
- Brand partners seen
- 0
The least a brand should pay for a dedicated video here:
$•,•••| Integration (60–90 s) | $••• |
|---|---|
| Short / Reel | $••• |
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About The Plain Bagel
The Plain Bagel (@theplainbagel) is a finance creator on YouTube based in Canada, with 1.23M subscribers, 104M total views and 283 videos.
Investing and personal finance educational videos with a hint of economics, posted regularly. I'm a CFA charterholder and CFP professional working as an analyst for an investment management company in Ottawa. I'm a huge finance nerd and am passionate about the field - I think people lack the resources they need to make educated financial decisions, and hopefully this channel helps with that! DISCLAIMER: The videos on this channel are for education purposes only and do not constitute financial advice. Richard Coffin does not provide recommendations on The Plain Bagel - those looking for investment advice should seek out a registered professional. Richard is not responsible for investment actions taken by viewers and his content should not be used as a basis for investment trades.
The Plain Bagel, operated by Richard, is a finance-focused YouTube channel based in Canada that provides educational content centered on investing, personal finance, and economics. With a professional background as a CFA charterholder and CFP professional working in investment management, the creator emphasizes a research-driven approach to financial literacy. The channel serves as a resource for viewers seeking to understand complex financial concepts, aiming to bridge the gap in accessible financial education. The content is structured to provide clarity on market mechanics and personal finance strategies, maintaining a consistent focus on professional-grade analysis. By leveraging his credentials in the investment industry, the creator addresses a broad spectrum of financial topics, ranging from basic money management to macroeconomic trends. The channel maintains a clear distinction between educational content and financial advice, explicitly stating that all material is provided for informational purposes only. Operating out of Ottawa, the creator has established a significant presence in the digital finance space, consistently delivering long-form educational content that prioritizes objective analysis over speculative commentary. This professional foundation distinguishes the channel within the broader finance category, as the content is consistently grounded in the standards and ethics associated with CFA and CFP designations.
Who should partner with The Plain Bagel?
The Plain Bagel attracts a demographic primarily interested in personal finance, investment strategies, and macroeconomic analysis. The channel’s audience is characterized by a high level of intent, as viewers frequently seek out content to inform their own financial decision-making processes. This audience profile is highly attractive to brands operating in sectors such as fintech applications, online brokerage platforms, personal-finance education tools, and wealth management services. Given the educational focus, the audience is likely composed of individuals looking for objective, data-backed information rather than speculative trading tips. While these creators share a similar scale, The Plain Bagel’s specific focus on the intersection of professional investment management and accessible public education creates a unique audience segment. This segment is particularly valuable for advertisers who require an audience that is not only large but also receptive to complex financial products and services, as the content consistently encourages viewers to adopt a disciplined, long-term approach to their financial health.