Eddy Woodworks

About Eddy Woodworks

Eddy Woodworks is a Brazilian woodworking and DIY creator operating on YouTube under the handle @theedsousa. With 147,000 subscribers and 19.3 million total views across 330 published videos, the channel documents handcrafted wooden projects and home improvement work. The creator describes himself as self-taught and passionate about woodworking as an art form rather than a commercial carpentry operation. Each project is presented with detailed process documentation, emphasizing craftsmanship and attention to detail in the execution of relatively simple wooden pieces and furniture designs. The channel's content appeals to audiences interested in DIY woodworking, home crafts, and artisanal furniture creation. The creator's approach prioritizes the aesthetic and technical quality of finished work over rapid production or commercial scale. The channel launched in July (based on first video date), and content is produced in Portuguese, reflecting the creator's Brazilian audience base and primary geographic market.

Eddy Woodworks's estimated sponsorship rates

Eddy Woodworks commands an estimated integrated YouTube video rate between $176 and $441, with a typical rate of $294. This mid-tier pricing reflects the channel's 147,000-subscriber base and the niche demand characteristics of the art and design category. Woodworking and DIY content typically attracts audiences with purchasing intent in home improvement, tools, materials, and furniture—categories with moderate-to-strong advertiser interest. The rate estimate is calibrated to the creator's subscriber count and the algorithmic CPM profile of the art_design category on YouTube. Compared to peer creators in the same niche—such as Nani Vlog (191,000 subs) and 글씨 유튜버 노틀담 (213,000 subs)—Eddy Woodworks operates at the lower end of the mid-tier range, reflecting slightly smaller audience size. Geographic location in Brazil may also influence CPM rates relative to creators in higher-CPM markets. Rates can vary based on audience demographics, engagement metrics, and seasonal advertiser demand. Brands in the home improvement, tool manufacturing, and craft supply sectors represent primary partnership opportunities.

Who should partner with Eddy Woodworks?

The audience is primarily composed of DIY enthusiasts, woodworking hobbyists, and home improvement content consumers. Viewers are likely interested in furniture design, woodcraft techniques, and small-scale home projects. The channel's Portuguese-language content and Brazilian origin suggest a core audience in Portuguese-speaking markets, particularly Brazil, though the visual nature of woodworking content enables cross-cultural appeal. Brand categories with strong alignment include woodworking tool manufacturers, lumber and material suppliers, home improvement retailers, furniture brands, DIY education platforms, and craft supply companies. The audience tier classification places Eddy Woodworks in the mid-range, indicating sufficient scale for brand partnerships while maintaining the niche focus that attracts engaged, interest-specific viewers. Compared to peers like AaronCrafting (112,000 subs) and maternidade gabi (88,600 subs), Eddy Woodworks reaches a moderately larger audience within the art and design category. The consistent publication of detailed project videos suggests an audience that values process documentation and technical instruction over entertainment-first content, indicating higher engagement potential for educational or product-focused brand integrations.

Eddy Woodworks's growth and performance

We have only a single snapshot of subscriber data, collected on May 12, 2026, showing 147,000 subscribers with no measurable change over the one-day observation window. Average view counts for the last 30 days are not yet available in our tracking data. To establish meaningful growth trends, we require multiple data points over a longer time span. The channel's 330 published videos and 19.3 million cumulative views indicate sustained content production and audience accumulation over its operational history, but we cannot quantify recent growth velocity or trajectory without additional historical snapshots.

How our pricing estimate works for Eddy Woodworks

The rate estimate is derived algorithmically using the creator's subscriber count, niche classification (art_design), and platform-specific multipliers for YouTube integrated video placements. The calculation applies a category-based CPM estimate adjusted for audience tier and format. This estimate does not reflect actual negotiated rates, which vary based on audience demographics, engagement metrics, content category, seasonality, and brand-specific requirements. For a detailed explanation of the pricing model, multipliers, and methodology, visit the InfluencerUnion /methodology page. The estimate is marked as metric_estimate calibration with zero community data points, meaning it is based entirely on algorithmic modeling rather than verified historical rates from this creator.