Sun Channel

About Sun Channel

Sun Channel is a Hong Kong-based media brand co-founded by Li Chun-kei and Poon Hong-hoi, operating primarily on YouTube under the handle @sunchannelhk. The channel focuses on finance, news, and business, aiming to provide in-depth, broad, and credible information. Since its inception, Sun Channel has operated on the philosophy that "knowledge creates value," connecting finance, current affairs, and culture to offer comprehensive information analysis and independent perspectives to its audience. The platform distinguishes itself in the investment and finance sector by moving beyond traditional market reports. It features interviews with fund managers, traders, and professional analysts, providing insights into the decision-making processes that drive investment strategies. This approach is designed to enhance financial literacy and critical judgment among viewers. For current affairs and social issues, Sun Channel leverages a team of experienced commentators to explore cultural topics, political and economic analyses, and special interviews. This multi-faceted approach aims to present diverse, interdisciplinary viewpoints, encouraging reflection and dialogue on public issues. With 6,052 videos published and a total of 232,246,865 views, Sun Channel has established itself as a media brand centered on professional content, independent thought, and innovative expression within the evolving information landscape.

Sun Channel's estimated sponsorship rates

The estimated algorithmic rate for a sponsored video integration on Sun Channel's YouTube platform ranges from $3,637 to $6,062, with a typical rate around $4,446. This pricing reflects the channel's position as a macro-tier creator within the finance niche. The finance category generally commands a higher CPM (cost per mille) band, estimated between $45 and $75, with an anchor CPM of $55. This elevated CPM is a significant factor in the rate calculation, as financial content often attracts advertisers seeking a highly engaged and financially literate audience. The estimate is based on a projected 80,828 views per integrated video, derived from a subscriber-fallback model due to the unavailability of recent average view data. Factors influencing this rate include the channel's substantial subscriber count of 668,000, its focus on specific, high-value content categories like finance and business, and its geographic location in Hong Kong, which can influence audience demographics and advertiser interest. The format of the content, primarily long-form analytical videos, also contributes to its perceived value for integrated sponsorships, as it allows for deeper brand messaging within a trusted editorial environment. For a detailed breakdown of how these rates are calculated, including the specific multipliers for niche, platform, and format, refer to the /methodology page.

Who should partner with Sun Channel?

Sun Channel's audience, totaling 668,000 subscribers, is primarily interested in finance, news, and business content, reflecting the channel's core editorial focus. The content is tailored for individuals seeking in-depth analysis of market trends, investment strategies, and current economic affairs. This demographic is likely to include investors, financial professionals, and individuals focused on personal finance and wealth management. Given the channel's emphasis on interviews with fund managers and professional analysts, its viewers are often looking for expert insights and data-driven perspectives to inform their financial decisions. Brands in categories such as fintech applications, online brokerage services, investment education platforms, and financial advisory firms would find this audience particularly relevant. Additionally, businesses in the broader economic news and analysis sector, as well as those offering services related to entrepreneurship and market intelligence, could effectively reach their target consumers through Sun Channel. The channel's focus on current affairs and social issues also suggests an audience that is engaged with broader societal trends and policy discussions, potentially appealing to brands in the public policy or economic commentary space. Peers such as 游庭皓的財經皓角 (@yutinghaofinance) and Felix & Friends (Goat Academy) (@felixfriends), both with similar subscriber counts and a focus on finance, cater to a comparable audience demographic, indicating a strong, defined niche for Sun Channel.

Sun Channel's growth and performance

Sun Channel's subscriber growth data currently provides a limited historical view. The channel was first tracked on 2026-06-17, at which point it had 668,000 subscribers. The latest snapshot, also taken on 2026-06-17, shows the same subscriber count. This results in a tracking span of one day, with a delta of zero subscribers during this period. We do not yet have historical data to analyze long-term subscriber trends or significant growth spurts. Similarly, information regarding average views over the last 30 days is not available at this time. Future tracking will provide a more comprehensive understanding of the channel's growth trajectory and audience engagement patterns over extended periods.

How our pricing estimate works for Sun Channel

The estimated pricing for Sun Channel's sponsored content is derived through an algorithmic model that considers multiple data points. This model begins with the channel's subscriber count, which is then adjusted by a niche-specific CPM (cost per mille) band. For finance content, the CPM band is estimated between $45 and $75, with an anchor CPM of $55, reflecting the high value placed on reaching this specific audience. Further adjustments are applied through platform-specific and content format multipliers to account for the unique characteristics of YouTube video integrations. The current estimate utilizes a projected view count of 80,828, which is based on a subscriber-fallback model due to the absence of recent average view data, leading to a low confidence level for this specific input. This methodology aims to provide a data-driven estimate of fair market value for brand collaborations. For a comprehensive explanation of the specific formulas, multipliers, and data sources used in our algorithmic pricing, please refer to the detailed methodology page available at /methodology.