StashAway

About StashAway

StashAway operates as a digital wealth manager, catering to both retail and professional investors. The company's operational footprint spans multiple regions, including Singapore, Malaysia, the Middle East and North Africa, Hong Kong, and Thailand. StashAway offers a range of investment solutions, notably its Thematic Portfolios. These portfolios are designed to provide investors with exposure to specific sectors identified as potential drivers of future growth, focusing on areas expected to undergo significant transformation or structural shifts. A notable milestone for StashAway occurred in January 2021 when the company's assets under management exceeded $1 billion USD. This achievement was reached at a faster pace than that observed for some of the largest digital wealth management platforms globally, such as Betterment and Wealthfront. The YouTube channel @stashaway currently has 374 videos published and a total view count of 2,114,177.

StashAway's estimated sponsorship rates

The estimated rate for an integrated video on the @stashaway YouTube channel ranges from $67 to $167, with a typical estimate of $111. This pricing places StashAway in the 'low' audience tier, reflecting its current subscriber count of 10,600. The finance niche generally commands a specific CPM (cost per mille) due to the high value and targeted nature of its audience, which can influence creator rates. Factors such as the creator's specific geographic focus, if known, and the format of the integration (e.g., dedicated video vs. brief mention) also play a role in rate determination. While StashAway's subscriber count is a primary driver for its current rate tier, the specialized content around digital wealth management and thematic investing could appeal to specific advertisers seeking a highly engaged, financially literate audience. The estimated rate is based on an algorithmic metric, with no community data points yet available for calibration.

Who should partner with StashAway?

The @stashaway YouTube channel primarily serves an audience interested in finance, specifically digital wealth management and investment strategies. Given StashAway's operational regions, its content likely resonates with individuals in Singapore, Malaysia, the Middle East and North Africa, Hong Kong, and Thailand, although the primary language is not specified. The channel's focus on Thematic Portfolios suggests an audience keen on understanding specific market sectors and future growth drivers. Brands in categories such as fintech applications, online brokerage services, personal finance education platforms, and investment advisory firms would find this audience particularly relevant. Peers in the same finance niche, such as 股票学习俱乐部 (@homilychart-robert) with 10,600 subscribers and Lab.เล่าหุ้น (@labเลาหน) with 10,700 subscribers, cater to similar demographics interested in investment education and market analysis. The audience profile is characterized by an interest in actionable financial insights and wealth accumulation strategies.

StashAway's growth and performance

The growth trajectory for the @stashaway YouTube channel shows a consistent subscriber count over the tracked period. The channel was first tracked on 2026-05-18 with 10,600 subscribers. The latest snapshot, taken on the same date, 2026-05-18, also recorded 10,600 subscribers. This indicates a delta of +0 subscribers over a one-day span. We do not yet have historical data spanning a longer period to assess long-term growth trends or fluctuations. Average views for the last 30 days are not available at this time, which would typically provide additional insight into recent content performance and audience engagement. Further data collection will be necessary to provide a more comprehensive analysis of subscriber and view growth over time.

How our pricing estimate works for StashAway

The estimated pricing for an integrated video on the @stashaway YouTube channel is generated through an algorithmic model. This model takes into account several key factors, including the creator's subscriber count, the typical CPM (cost per mille) for content within the finance niche, and specific multipliers applied based on the platform (YouTube) and content format (integrated video). The current estimate is based on a metric-driven approach, with no community-contributed data points available yet for further calibration. This algorithmic estimation provides a data-driven benchmark for potential brand collaborations. For a detailed explanation of the calculation parameters, the various multipliers used, and the underlying data sources, please refer to our comprehensive methodology page at /methodology.