Simply Safe Dividends

About Simply Safe Dividends

Simply Safe Dividends, operating under the handle @simplysafedividends on YouTube, is a finance-focused channel based in the United States. The channel specializes in dividend stock and fund analysis, offering investing tips and retirement strategies. Content is published several times per month, with 60 videos currently available. The channel has accumulated 762,427 total views and maintains a subscriber base of 13,100. Brian Bollinger hosts the channel, bringing a background as an equity analyst at a multibillion-dollar investment firm and holding a Certified Public Accountant (CPA) designation. Bollinger also manages the Simply Safe Dividends website, which provides tools for tracking portfolio income and dividend safety. The channel's content is characterized by objective analysis, aiming to provide clear insights for investors.

Simply Safe Dividends's estimated sponsorship rates

The estimated rate for an integrated video on the Simply Safe Dividends YouTube channel ranges from $83 to $206. The typical rate is estimated at $138. This pricing reflects several factors, including the channel's audience size and its specialization within the finance niche. Finance content often commands higher CPMs (cost per mille) due to the high intent and disposable income of the target audience, which can include individuals interested in investment products, financial services, and wealth management tools. The channel's focus on dividend investing and retirement strategies positions it within a segment that attracts advertisers seeking to reach a financially engaged demographic. While the subscriber count of 13,100 places Simply Safe Dividends in the low audience tier, the specific niche and the professional background of its host, Brian Bollinger, contribute to the rate structure. The format of an integrated video, which involves the creator directly incorporating a brand message into their regular content, is also a factor in the pricing model.

Who should partner with Simply Safe Dividends?

Simply Safe Dividends targets an audience primarily interested in finance, with a specific focus on dividend investing, stock analysis, and retirement planning. The channel's content on dividend stock and fund analysis, investing tips, and retirement strategies appeals to individuals seeking to manage and grow their investment portfolios. This demographic is typically engaged with financial products and services, making them relevant to brands in categories such as fintech apps, online brokerages, personal-finance education platforms, investment research tools, and wealth management services. The channel's US-based audience is likely composed of both seasoned investors and those new to dividend investing, all seeking objective analysis and practical financial advice. Peer channels like IG Singapore, Equity Empire, and Market to money also cater to similar finance-oriented audiences, suggesting a consistent demand for specialized financial content among this demographic. The professional credentials of the host, Brian Bollinger, further attract an audience valuing expert-driven financial insights.

Simply Safe Dividends's growth and performance

Simply Safe Dividends was first tracked on 2026-05-25, at which point it had 13,100 subscribers. The latest snapshot, taken on the same date, shows the subscriber count remaining at 13,100. This provides a snapshot span of one day, with a delta of zero subscribers during this period. We do not yet have historical data spanning a longer duration to assess subscriber growth trends over weeks or months. Additionally, average view data for the last 30 days is not available at this time. Future tracking will provide more comprehensive data points to analyze the channel's growth trajectory and audience engagement over extended periods.

How our pricing estimate works for Simply Safe Dividends

The estimated rates for Simply Safe Dividends are generated through an algorithmic model that considers multiple data points. This includes the channel's subscriber count, which is currently 13,100, and its primary content category, finance. The model applies a niche CPM (cost per mille) value specific to the finance sector, which tends to be higher due to the target audience's demographic and purchasing power. Platform and format multipliers are also incorporated, adjusting the rate based on whether the content is a YouTube video and if the brand integration is an embedded segment. The current estimate is based on a metric_estimate calibration, as community data points for this specific creator are not yet available. For a detailed explanation of the factors and calculations involved in our creator rate estimations, please refer to our full methodology page at /methodology.