SanInPlay

About SanInPlay

SanInPlay is a Brazilian gaming channel with 1,340,000 subscribers and 223,364,195 total views across 3,474 published videos. The channel positions itself as entertainment and information for game enthusiasts, emphasizing casual, high-quality content delivery. The creator operates across multiple gaming platforms, including PlayStation 3, PlayStation 4, PlayStation 5, and Xbox One, using professional-grade capture equipment including an EZCAP Gamedock Ultra 4K for console recording and OBS for PC capture. Production setup includes an Elgato Facecam and DJI Osmo Pocket for video capture, a Shure MV7X microphone paired with a Focusrite Scarlett Solo Gen 3 audio interface, and Technics RPDJ 1 headphones. This technical infrastructure supports consistent video output across console and PC gaming content. The channel's subscriber base and view count reflect sustained audience engagement within the competitive gaming content vertical, where production quality and equipment choices directly influence viewer retention and platform algorithm performance.

SanInPlay's estimated sponsorship rates

SanInPlay's estimated sponsorship rate for integrated YouTube video placements ranges from $965 to $2,412, with a typical rate of $1,608 per video. This pricing reflects the creator's high audience tier classification and 1,340,000-subscriber base. The rate estimate is algorithmic, derived from subscriber count combined with niche-specific CPM multipliers and YouTube platform format adjustments; see the /methodology page for the full calculation framework. Gaming content typically commands moderate CPM rates relative to finance or tech verticals, but SanInPlay's established subscriber base and consistent publishing cadence (3,474 videos) position the channel at the upper end of the gaming category. Rates for creators at this scale and engagement level vary based on audience geography—Brazilian audiences typically generate lower CPMs than North American or Western European equivalents—and brand-safety alignment. Sponsors in gaming peripherals, console manufacturers, game publishers, and gaming-adjacent software platforms (streaming tools, capture software, performance monitoring) represent the primary commercial fit. Negotiated rates may exceed the algorithmic estimate for long-term partnerships or exclusive category deals.

Who should partner with SanInPlay?

SanInPlay reaches 1,340,000 subscribers primarily interested in console and PC gaming content. The audience spans multiple gaming platforms, reflecting the creator's multi-console production approach (PS3, PS4, PS5, Xbox One). Primary brand categories aligned with this audience include gaming hardware manufacturers, console game publishers, gaming peripherals and accessories, streaming and content-creation software, and esports-adjacent platforms. The audience tier is classified as high, indicating substantial reach and engagement potential for sponsors. Comparable creators in the gaming vertical—GamingBolt, Vital Shark, РАЙЗ, Lia, and Gaming Engineer—operate at similar subscriber scales (1,320,000–1,340,000), suggesting a competitive but defined market segment. SanInPlay's multi-platform focus differentiates it from single-console specialists; audiences following cross-platform gaming content tend to have higher disposable income for gaming hardware and software purchases. Geographic concentration in Brazil shapes audience composition and advertiser CPM expectations. Brands targeting gaming enthusiasts with console and PC crossover interest, or those seeking Portuguese-language market penetration, represent the strongest fit.

SanInPlay's growth and performance

Growth data is limited to a single snapshot. SanInPlay was first tracked on 2026-05-12 at 1,340,000 subscribers, with the latest measurement on the same date also showing 1,340,000 subscribers. This one-day span provides no basis for calculating subscriber growth rate or trend analysis. Historical view velocity and audience expansion patterns are not yet available. To assess channel momentum, longer-term tracking data across multiple months would be required. The channel's 223,364,195 total views against 3,474 published videos indicates an average of approximately 64,300 views per video, though this aggregate metric masks variation across individual video performance and does not indicate current growth trajectory.

How our pricing estimate works for SanInPlay

SanInPlay's estimated sponsorship rate is calculated algorithmically using subscriber count, niche-specific CPM benchmarks, and platform/format multipliers. The estimate does not rely on direct advertiser bids or historical sponsorship data; instead, it applies a standardized formula to the creator's 1,340,000 subscriber base and gaming category classification. The low, typical, and high estimates reflect variance in CPM assumptions and audience monetization potential. This approach provides a data-driven baseline for sponsorship valuation but should not be treated as a guaranteed rate. Actual sponsorship fees depend on negotiation, brand alignment, content exclusivity, audience demographics, and campaign scope. For the full methodology framework, including CPM multiplier definitions and platform adjustments, see the /methodology page. The estimate is calibrated against zero community data points for this creator, meaning no prior sponsorship deals have been recorded in the InfluencerUnion database to refine the calculation.