PietSmiet

About PietSmiet

PietSmiet is a German-language gaming channel operated by five co-hosts—Peter Smits, Dennis Brammen, Sebastian Lenßen, Christian Stachelhaus, and Jonathan Apelt—who have collaborated since childhood. The channel publishes 29,901 videos across a catalog that has accumulated 4.01 billion total views. While gaming and multiplayer gameplay form the core content, PietSmiet's output extends to game shows, cooking videos, and lifestyle vlogs documenting real-world experiences. This diversification beyond pure gameplay reflects the channel's stated philosophy: "PietSmiet will mehr als nur spielen" (PietSmiet wants to do more than just play). The five-person team structure and long-standing personal relationships inform a collaborative production model that has sustained the channel's output at scale. With 2.47 million subscribers, PietSmiet operates in the upper tier of the gaming category on YouTube, competing directly with channels of comparable audience size in the same niche.

PietSmiet's estimated sponsorship rates

PietSmiet's estimated integrated video rate ranges from $1,778 to $4,446, with a typical rate of $2,964 per video placement. This pricing reflects the channel's high audience tier classification and positions it competitively among gaming creators with 2.4–2.5 million subscribers. The rate estimate is algorithmic, derived from subscriber count, niche CPM benchmarks, and YouTube platform multipliers; it has not yet been calibrated against community-reported data from brand partnerships. Creators in the same subscriber band—such as Betillo (2.44 million subs) and JeffBlox (2.43 million subs)—typically command similar ranges, though final rates vary by brand, content category, and campaign structure. German-language gaming content commands CPM rates influenced by audience geography and advertiser demand in the DACH region. Actual rates negotiated with brands may differ based on audience demographics, engagement metrics, and exclusivity terms. For detailed methodology behind the estimate, see the /methodology page.

Who should partner with PietSmiet?

PietSmiet's 2.47 million subscribers span the gaming category, with content appeal extending across multiplayer gameplay enthusiasts, esports viewers, and general entertainment audiences attracted to the channel's non-gaming verticals. The five-host format and lifestyle content (cooking, vlogs) broaden demographic reach beyond hardcore gamers. Brands targeting gaming audiences—including game publishers, hardware manufacturers, esports platforms, and gaming peripherals—represent primary partnership opportunities. Secondary opportunities exist in consumer electronics, food and beverage (given cooking content), and lifestyle brands seeking association with established entertainment personalities. The channel's German origin and language suggest strong resonance with DACH-region audiences, though YouTube's global distribution means international viewership is likely significant. Peer channels at similar scale, such as لانا و رورو (2.47 million subs) and S2G (2.43 million subs), indicate the competitive landscape for mid-tier gaming creators. The channel's 29,901 published videos indicate consistent, long-term audience building rather than rapid viral growth, suggesting a stable, engaged subscriber base.

PietSmiet's growth and performance

PietSmiet was first tracked on 2026-05-11 at 2,470,000 subscribers. The latest snapshot, also from 2026-05-11, shows no change in subscriber count over the one-day observation window. This single data point provides insufficient basis for growth-rate analysis. Historical view-count data and longer-term subscriber trends are not yet available. Future tracking will establish whether the channel is in a growth, plateau, or decline phase.

How our pricing estimate works for PietSmiet

The rate estimate is algorithmic, calculated by multiplying subscriber count by niche-specific CPM (cost per thousand impressions), then applying platform and format multipliers specific to YouTube integrated video placements. The estimate has not been calibrated against community-reported partnership data, meaning actual rates may vary. For a full explanation of the CPM benchmarks, multiplier logic, and confidence intervals, visit the /methodology page. All subscriber and view counts are sourced from public YouTube data as of the snapshot date.