Peacock

About Peacock

Peacock is the official YouTube channel for Peacock, NBCUniversal's streaming service. With 3.34 million subscribers and over 5.5 billion total views across 32,422 published videos, the channel serves as the primary promotional and content hub for the platform's film, television, sports, and original programming catalog. The channel's bio emphasizes the breadth of Peacock's offering: theatrical films, NBC and Bravo content, live sports including WWE, Premier League, and Big Ten athletics, exclusive original series, NBC News, and licensed classics such as The Office, Suits, Modern Family, and Yellowstone. As a corporate streaming service channel, Peacock's content strategy centers on platform promotion, trailer releases, clip distribution, and subscriber acquisition messaging. The channel operates exclusively within the United States market. The account functions as both a direct-to-consumer marketing channel and a content discovery tool, leveraging YouTube's scale to drive awareness and conversion to the Peacock streaming platform itself.

Peacock's estimated sponsorship rates

Peacock's estimated sponsorship rate for integrated YouTube video content ranges from $2,886 (low) to $7,214 (high), with a typical rate of $4,810. This pricing reflects the channel's high audience tier classification and positions it competitively within the entertainment category. The rate basis derives from algorithmic estimation using subscriber count and niche-specific CPM multipliers; the estimate currently carries zero community data points, meaning it has not yet been validated against actual brand deal pricing. Compared to direct peers in the entertainment niche—Zazza el italiano (3.32M subs), Star Wars Theory (3.29M subs), Netflix France (3.26M subs), jacknjellify (3.43M subs), and SoftpomzChannel (3.48M subs)—Peacock's subscriber count and estimated rates are consistent with the mid-to-high range of this peer cohort. As a first-party streaming service channel, actual sponsorship opportunities may differ structurally from typical creator partnerships, as brand integrations would likely be limited to co-promotion or platform-adjacent partnerships rather than traditional product placements. For detailed information on how this estimate is calculated, see the /methodology page.

Who should partner with Peacock?

Peacock's 3.34 million subscribers represent a broad, mainstream entertainment audience aligned with NBCUniversal's content portfolio. The channel's 5.5 billion total views indicate sustained reach across multiple content verticals: theatrical film promotion, television series marketing, live sports clips and highlights, and original series teasers. The audience composition skews toward consumers interested in premium streaming content, sports entertainment (WWE, Premier League, Big Ten), prestige television (Yellowstone, Suits), and licensed comedy catalogs (The Office, Modern Family). Geographic concentration is entirely within the United States, reflecting Peacock's current market availability. Brand suitability extends to entertainment and media companies, consumer electronics manufacturers, telecommunications providers, financial services targeting affluent households, and automotive brands with premium positioning. The channel's function as a platform marketing vehicle means audience engagement is primarily driven by content discovery and subscription conversion intent rather than parasocial creator connection. Compared to entertainment peers like Netflix France, which operates as a regional content hub, Peacock's positioning is distinctly tied to a single streaming ecosystem, making it a specialized channel for brands seeking association with mainstream American entertainment and sports content.

Peacock's growth and performance

Peacock's subscriber count was first tracked on 2026-05-11 at 3.34 million subscribers. The latest snapshot, also dated 2026-05-11, shows no change in subscriber count over a one-day span. This single data point provides insufficient basis for growth trend analysis. Average view counts for the last 30 days are not yet available in the tracking history. Longer-term growth trajectory and seasonal patterns cannot be assessed from the current dataset. Additional historical snapshots will be required to establish meaningful growth velocity or audience momentum.

How our pricing estimate works for Peacock

Peacock's estimated sponsorship rate is calculated algorithmically using a formula that combines subscriber count, niche-specific cost-per-thousand-impression (CPM) multipliers, and platform/format adjustments. The low, typical, and high estimates reflect variance in those multipliers based on audience tier and content category. This particular estimate is based on metric estimation and currently has zero community data points—meaning no actual brand deals have been reported or verified for this channel. The estimate should be treated as a baseline derived from peer benchmarking and niche CPM data, not as a confirmed market rate. As Peacock is a corporate streaming service channel rather than an independent creator account, actual partnership structures and pricing may deviate significantly from algorithmic predictions. For a full explanation of the estimation methodology, including how CPM multipliers are derived and adjusted by geography, audience tier, and format, visit the /methodology page.