Passive Income Investing

About Passive Income Investing

Passive Income Investing, operating under the handle @passiveincomeinvesting on YouTube, is a Canadian-based content creator focused on income-oriented investment strategies. The channel, established by a couple who achieved financial independence in 2019, centers on generating passive income through investments in funds holding blue-chip stocks or indexes. Their methodology incorporates income-enhancing strategies such as covered calls and leverage to provide consistent passive income streams. With 876 videos published, the channel has accumulated a total of 15,112,024 views and maintains a subscriber base of 245,000. The core mission of Passive Income Investing is to empower individuals to manage their own investments, create personal passive income sources, and ultimately achieve financial independence, thereby enhancing their quality of life. The content primarily targets individuals seeking to understand and implement strategies for long-term financial stability and wealth generation through income-producing assets.

Passive Income Investing's estimated sponsorship rates

The estimated rate for an integrated video on the Passive Income Investing YouTube channel ranges from $2,051 to $3,418, with a typical rate around $2,506. This pricing reflects several factors, including the channel's audience size, its specific niche within the finance category, and the platform/format multipliers. The finance niche generally commands a higher CPM band, estimated between $45 and $75, with an anchor CPM of $55. This higher CPM is attributed to the value advertisers place on reaching an audience interested in financial products, services, and education. The channel's subscriber count of 245,000 places it in the mid-tier audience classification, which influences the base rate. While we don't yet have view-count history for recent performance, the algorithmic estimate uses a fallback view count of 45,570, indicating a low confidence in the view basis due to limited data. The rate is further influenced by the channel's focus on a highly engaged demographic actively seeking investment advice and financial tools, which can justify a premium compared to broader content categories. For a detailed breakdown of the pricing model, including specific multipliers and data inputs, please refer to our /methodology page.

Who should partner with Passive Income Investing?

The audience for Passive Income Investing primarily consists of individuals interested in personal finance, investment strategies, and achieving financial independence. Given the channel's focus on income-oriented investing, the demographic is likely to include those actively managing their portfolios, planning for retirement, or seeking to supplement their primary income through investments. Brand categories that align well with this audience include fintech apps, online brokerages, personal-finance education platforms, wealth management services, and companies offering investment products such as ETFs or mutual funds. The content's emphasis on strategies like covered calls and leverage suggests an audience with at least a foundational understanding of market mechanics or a strong desire to learn advanced investment techniques. In terms of audience size, Passive Income Investing's 245,000 subscribers place it in a similar tier to peers like 박두환의 실전투자교실 (@duhwanpark534) with 246,000 subscribers and Joseph Carlson After Hours (@josephcarlsonafterhours) with 244,000 subscribers, indicating a consistent appeal within the finance content landscape. The channel's Canadian origin may also suggest a segment of its audience is based in Canada, though its primary language is currently unknown, potentially broadening its geographic reach.

Passive Income Investing's growth and performance

Passive Income Investing's subscriber growth data is currently limited to a single snapshot. The channel was first tracked on 2026-05-28 with 245,000 subscribers, and the latest snapshot on the same date shows 245,000 subscribers. This provides a span of 1 day with a delta of +0 subscribers. We do not yet have historical data to analyze long-term subscriber trends or significant growth periods. Similarly, average views for the last 30 days are not available at this time. Future tracking will provide more comprehensive data points to assess subscriber acquisition rates, view performance over time, and overall channel momentum. Without a historical series, it is not possible to comment on past growth trajectories or project future subscriber accumulation rates.

How our pricing estimate works for Passive Income Investing

The estimated pricing for an integrated video on Passive Income Investing is generated through an algorithmic model that considers multiple data points. This estimate is derived by multiplying the creator's subscriber count by a niche-specific CPM (Cost Per Mille, or cost per thousand views) and then applying various platform and format multipliers. For Passive Income Investing, the model utilized a niche CPM band of $45-75, with an anchor CPM of $55, reflecting the higher value associated with the finance category. The views used in the calculation were 45,570, which is a subscriber fallback basis due to the absence of recent view history, resulting in a low confidence score for this specific view input. The channel's 245,000 subscribers classify it within the mid-tier audience category. This methodology aims to provide a data-driven, objective valuation for creator partnerships. A comprehensive explanation of our algorithmic pricing model, including all variables, multipliers, and data sources, is available on our /methodology page.