Nought

About Nought

Nought (@noughtpointfourlive) is a gaming creator based in the United Kingdom with 7,950,000 subscribers on YouTube. The channel has accumulated 3,084,472,536 total views across 3,984 published videos, reflecting sustained output over an extended period. According to the channel bio, Nought's content centers on gameplay with an emphasis on entertainment and humor.

With nearly 8 million subscribers, Nought operates at the upper tier of the gaming creator ecosystem. The channel's view-to-subscriber ratio—approximately 388 views per subscriber across the lifetime catalog—suggests consistent audience engagement across a large back catalog. The volume of published content (nearly 4,000 videos) indicates a prolific production schedule, typical of gaming channels that publish frequently to maintain audience retention and algorithmic visibility.

Nought competes within a densely populated niche. Peer creators in the gaming category include Chocoblox (7,840,000 subs), Anshu Bisht (7,820,000 subs), EstubeGaming (7,740,000 subs), Free Fire MAX Esports India Official (7,720,000 subs), and Genshin Impact (8,190,000 subs). Nought's subscriber count positions the channel in the middle-to-upper range of this peer cohort, with only Genshin Impact exceeding the channel's scale within this sample.

Nought's estimated sponsorship rates

Nought's estimated sponsorship rate for an integrated video placement on YouTube ranges from $5,724 (low) to $14,310 (high), with a typical rate of $9,540. This estimate is derived algorithmically based on subscriber count, niche CPM benchmarks, and platform-specific multipliers; see the /methodology page for the full calculation framework.

The rate positioning reflects several factors. First, the channel's 7,950,000-subscriber base places it in the high audience tier, which commands premium rates relative to smaller creators. Second, gaming as a category typically generates moderate CPM rates compared to finance or technology niches, but the scale of Nought's audience compensates. Third, YouTube video integrations—the format underlying this estimate—generally yield higher per-placement rates than short-form content, though lower than exclusive long-term partnerships.

Geographic location also influences pricing. Nought's UK base means the audience likely skews toward English-speaking, developed-market viewers, which typically support higher CPM rates than emerging-market audiences. However, without access to Nought's recent view-count history or audience demographic breakdowns, the estimate reflects general gaming-niche benchmarks rather than channel-specific performance data. Creators in this subscriber range and category typically see rates vary based on audience retention, viewer geography, and advertiser demand at the time of negotiation.

Who should partner with Nought?

Nought's audience is primarily composed of gaming enthusiasts, with the channel's content focus on gameplay and entertainment suggesting appeal to casual and mid-core gamers. The 7,950,000-subscriber base indicates broad reach within the gaming creator space, comparable to peers like Chocoblox (7,840,000 subs) and Anshu Bisht (7,820,000 subs).

Brand categories likely to align with this audience include gaming hardware manufacturers, esports platforms, gaming peripheral companies, mobile game publishers, and gaming-focused streaming services. The channel's emphasis on humor and entertainment—rather than technical tutorials or competitive esports analysis—suggests the audience may also respond to lifestyle and entertainment brands seeking gaming-adjacent demographics.

Without granular demographic data, the audience composition remains partially opaque. The channel's UK origin does not necessarily indicate a UK-dominant audience; gaming content often attracts global viewers. The 3,084,472,536 total views distributed across 3,984 videos suggests an average of approximately 774,000 views per video, indicating consistent audience engagement, though recent performance metrics (last 30-day average views) are not yet available in our dataset.

The peer comparison is instructive: channels in this subscriber range typically attract audiences aged 13–35, skewing male, with interests in entertainment, competition, and social interaction. Nought's positioning within this cohort suggests similar demographic characteristics, though channel-specific audience analytics would be required to confirm.

Nought's growth and performance

Nought's subscriber count was first tracked on 2026-05-11 at 7,950,000 subscribers. The latest snapshot, also dated 2026-05-11, shows 7,950,000 subscribers, representing zero net change over a 1-day observation window. This single-day span is insufficient to establish growth trajectory or volatility. We do not yet have multi-week or multi-month historical data to assess whether the channel is in a growth, plateau, or decline phase. Recent average view counts (last 30 days) are also not available. Longer-term growth analysis will require additional snapshots over weeks and months.

How our pricing estimate works for Nought

Nought's estimated sponsorship rates are calculated algorithmically using the formula: subscriber count × niche CPM benchmark × platform multiplier × format multiplier. The niche CPM for gaming content is derived from historical advertiser rates and audience CPM data across the category. The platform multiplier reflects YouTube's ad-revenue-sharing model and audience reach relative to other platforms. The format multiplier accounts for integrated video placements, which typically command higher rates than other content types. This estimate is calibrated against 0 community data points (direct rate reports from creators or brands), meaning it reflects category benchmarks rather than Nought-specific negotiation history. For the full methodology, including CPM assumptions and multiplier ranges, see the /methodology page. All estimates are algorithmic and should be treated as indicative ranges rather than fixed quotes.