MUSIC&NEW 뮤직앤뉴

About MUSIC&NEW 뮤직앤뉴

MUSIC&NEW (뮤직앤뉴) is a South Korean music channel on YouTube with 1,260,000 subscribers and 1,736,278,598 total views across 13,217 published videos. The channel's stated mission is to "wake up" audiences with music, positioning itself as a bridge between diverse musical content and daily life. The channel operates primarily in Korean and focuses on K-pop and contemporary music discovery.

The channel's scale reflects sustained output over an extended period—13,217 videos represents a high-volume publishing cadence typical of music curation and playlist-style channels. The total view count of 1.7 billion indicates consistent audience engagement across a large back catalog, suggesting the channel has built an established listener base in the Korean music discovery space.

MUSIC&NEW operates in the music category, a competitive vertical on YouTube where audience loyalty often correlates with consistent content freshness and curation quality. The channel's positioning around K-pop and everyday music integration aligns with broader trends in music consumption among Korean and Korean-music-adjacent audiences globally.

MUSIC&NEW 뮤직앤뉴's estimated sponsorship rates

MUSIC&NEW's estimated rates for integrated YouTube video sponsorships range from $1,179 (low) to $2,948 (high), with a typical rate of $1,966. These estimates are derived algorithmically based on subscriber count, niche CPM benchmarks, and platform-specific multipliers; see the /methodology page for details on how rates are calculated.

The creator sits at the high audience tier, reflecting the 1,260,000 subscriber base. Peer creators in the music category—including White Hill Music (1,270,000 subs), Mohamed Khassani (1,280,000 subs), and Xdinary Heroes (1,230,000 subs)—operate in a similar subscriber range, suggesting comparable rate structures within the music niche.

Rate positioning within the music category is influenced by several factors: niche CPM (cost per thousand impressions) for music content, geographic audience composition (South Korean origin with potential international reach), and video format (integrated sponsorships on curated or playlist-style content). Music channels often command moderate CPMs relative to finance or tech verticals, but high subscriber counts offset this through volume. The $1,179–$2,948 range reflects standard market rates for creators at this scale in the music space, though actual rates may vary based on campaign specifics, audience demographics, and advertiser requirements.

Who should partner with MUSIC&NEW 뮤직앤뉴?

MUSIC&NEW reaches 1,260,000 subscribers, positioning it within the high-tier creator segment. The channel's audience is primarily Korean-language and Korea-based, though K-pop's global reach suggests potential international viewership, particularly among Korean music enthusiasts and diaspora communities.

Brand categories most aligned with this audience include music streaming platforms (Spotify, Apple Music, YouTube Music), K-pop merchandise retailers, music education apps, consumer electronics (headphones, audio equipment), lifestyle brands targeting music fans, and entertainment media. The channel's positioning around daily music discovery and K-pop suggests receptivity to brands in music production, artist promotion, and audio technology.

Comparable peers like Xdinary Heroes (1,230,000 subs) and White Hill Music (1,270,000 subs) operate in overlapping music verticals, indicating a saturated but stable segment. MUSIC&NEW's high view-to-subscriber ratio (1.7 billion views / 1.26 million subs ≈ 1,378 average views per subscriber historically) suggests engaged repeat viewers, a metric valuable for brands seeking sustained audience attention rather than one-time viral reach.

The channel's curation-focused model—connecting music to everyday life—appeals to audiences seeking discovery and mood-based playlists rather than artist-specific fan bases, broadening potential advertiser appeal across lifestyle, wellness, and entertainment categories.

MUSIC&NEW 뮤직앤뉴's growth and performance

MUSIC&NEW was first tracked on 2026-05-12 at 1,260,000 subscribers. The latest snapshot, also from 2026-05-12, shows 1,260,000 subscribers, representing no change over a 1-day span. This single-day observation window is insufficient to assess meaningful growth trends. Average view counts for the last 30 days are not yet available in our dataset. To establish reliable growth metrics, longer-term tracking data across weeks or months would be required.

How our pricing estimate works for MUSIC&NEW 뮤직앤뉴

MUSIC&NEW's estimated sponsorship rates are calculated algorithmically using subscriber count (1,260,000), niche CPM benchmarks for the music category, and platform/format-specific multipliers for YouTube integrated video placements. The estimate does not incorporate community-submitted pricing data, as none is yet available for this creator. For a detailed explanation of the rate-calculation model, including how CPM adjustments are applied by geography, content format, and audience tier, see the /methodology page. All estimates represent typical market rates and should be treated as reference points; actual rates depend on campaign scope, audience demographics, and advertiser requirements.