MrBeast Gaming

About MrBeast Gaming

MrBeast Gaming is a YouTube gaming channel with 56.4 million subscribers and over 10.8 billion total views across 173 published videos. The channel operates on a consistent publishing schedule, releasing new content every Saturday at noon Eastern Time. The creator is based in the United States and focuses primarily on gaming content.

The channel's subscriber base places it among the largest gaming channels globally, comparable in scale to peers like Mikecrack (58.3 million subscribers), JuegaGerman (55.5 million subscribers), and Jess No Limit (54.5 million subscribers). The substantial view count relative to video output—averaging approximately 62.6 million views per video—indicates strong audience engagement and retention across the channel's catalog.

MrBeast Gaming's positioning within the gaming category reflects a creator economy segment characterized by high production values, dedicated fan bases, and consistent monetization opportunities. The channel's regular Saturday release cadence suggests a structured content strategy designed to build predictable audience expectations and viewing patterns.

MrBeast Gaming's estimated sponsorship rates

MrBeast Gaming's estimated sponsorship rates for integrated YouTube video placements range from $40,608 (low) to $101,520 (high), with a typical rate of $67,680 per integrated video. These figures are based on the creator's subscriber count of 56.4 million, niche-specific CPM benchmarks for gaming content, and YouTube's platform and format multipliers.

The rate positioning reflects several factors: the channel's audience tier classification as "high," driven primarily by its 56.4-million-subscriber base, which places it among the largest creators in the gaming category. Gaming content typically commands moderate CPM rates relative to finance or technology verticals, but the sheer scale of MrBeast Gaming's audience compensates substantially. The consistent Saturday publishing schedule and high average views per video (62.6 million) further support premium positioning within the gaming niche.

Comparable creators in the same subscriber range—including Mikecrack (58.3 million), JuegaGerman (55.5 million), and Jess No Limit (54.5 million)—operate in the same rate band. Exact pricing varies based on brand fit, content integration depth, and campaign scope; refer to the /methodology page for details on how the estimate is calculated.

Who should partner with MrBeast Gaming?

MrBeast Gaming reaches 56.4 million subscribers, predominantly on YouTube. The gaming category audience typically skews toward brands in consumer electronics, gaming hardware, energy drinks, mobile apps, and digital services. Based on the channel's scale and category positioning, relevant brand verticals include gaming peripherals manufacturers, streaming platforms, mobile game publishers, esports organizations, consumer tech brands, and lifestyle products marketed to gaming demographics.

The audience composition reflects the broader gaming creator economy: primarily male, aged 13–35, with high engagement in digital entertainment and technology adoption. The channel's consistent Saturday release schedule and substantial per-video view counts (averaging 62.6 million views across 173 videos) indicate a loyal, recurring audience rather than sporadic viral traffic.

Peers in the same subscriber tier—such as IShowSpeed (53.8 million subscribers) and Techno Gamerz (51.4 million subscribers)—serve similar brand categories, though specific audience demographics and geographic distribution vary by creator. Brands seeking gaming audience reach at scale typically evaluate creators in this tier for product launches, sponsorships, and integrated campaigns. The channel's consistent publishing cadence supports predictable campaign timing and audience delivery.

MrBeast Gaming's growth and performance

MrBeast Gaming was first tracked on May 11, 2026, at 56.4 million subscribers. The latest snapshot, also from May 11, 2026, shows no change in subscriber count over the one-day observation window. This single data point provides insufficient basis for growth-rate analysis. Average views over the last 30 days are not yet available in the tracking database. Longer-term growth trajectory and seasonal patterns cannot be determined from the current snapshot history.

How our pricing estimate works for MrBeast Gaming

MrBeast Gaming's estimated sponsorship rates are calculated algorithmically based on subscriber count (56.4 million), niche-specific CPM benchmarks for gaming content on YouTube, and platform/format multipliers. The estimate does not incorporate community-reported pricing data, as none is currently available in the InfluencerUnion database (0 community data points). The algorithmic approach applies standard creator-economy valuation models: estimated monthly revenue potential multiplied by typical sponsorship rates as a percentage of channel capacity. For detailed explanation of CPM assumptions, multiplier methodology, and how estimates are refined as community data accumulates, see the /methodology page.