Morningstar Australia

About Morningstar Australia

Morningstar Australia operates as the official YouTube channel for Morningstar Australasia, an investment research and management firm. The channel, @morningstaraus, focuses on providing investing information and tools to its audience. With 792 videos published, the channel has accumulated 986,462 total views. The content aligns with Morningstar's broader mission to empower investors through data and analysis. While the primary language is not specified, the channel's operations in Australia suggest English as the predominant language. The channel's content falls under the finance category, without additional secondary classifications. As of the latest data, Morningstar Australia maintains a subscriber base of 11,300, positioning it within the nano-influencer tier.

Morningstar Australia's estimated sponsorship rates

The estimated rate for an integrated video on the Morningstar Australia YouTube channel ranges from $80 to $134, with a typical rate projected at $98. This estimate is influenced by several factors, including the channel's niche in finance, which typically commands a higher CPM band of $45-$75, with an anchor CPM of $55. The calculation utilizes a views basis of 1,785, derived from a subscriber fallback due to the absence of recent average view data, leading to a low confidence score for this specific view metric. The channel's classification as a nano-tier creator also impacts the rate, as smaller channels often have different pricing structures compared to larger counterparts. The specific format of an integrated video, as opposed to dedicated content, also plays a role in the final rate. For a comprehensive understanding of how these rates are determined, including the algorithmic model and various multipliers, refer to the detailed methodology page.

Who should partner with Morningstar Australia?

The audience for Morningstar Australia primarily consists of individuals interested in finance and investment-related content. Given Morningstar's global reputation as an investment research firm, the channel likely attracts viewers seeking data-driven insights, market analysis, and educational content related to personal finance and portfolio management. Specific brand categories that would find this audience relevant include fintech applications, online brokerage platforms, investment advisory services, and financial education providers. The channel's focus on the Australian market suggests a significant portion of its viewership is located within Australia, although this is not explicitly confirmed by language data. In the finance niche, peer channels such as ライオンじゅんさんの米国株FIREが最強 (@-10firefp24) and パジャマで株を買うOL (@pajyamaolnorizo) also cater to similar investor demographics, indicating a shared interest in market trends, investment strategies, and financial independence topics among their respective audiences.

Morningstar Australia's growth and performance

Morningstar Australia's subscriber growth data is limited to a single snapshot. The channel was first tracked on 2026-06-16 with 11,300 subscribers. The latest snapshot, taken on the same date, shows an identical subscriber count of 11,300. This results in a 0-subscriber delta over a 1-day span. We do not yet have view-count history or average views for the last 30 days to provide a more comprehensive analysis of recent performance trends. Future tracking will provide more data points to assess subscriber and view growth over time.

How our pricing estimate works for Morningstar Australia

The estimated pricing for Morningstar Australia's sponsored content is generated through an algorithmic model. This model calculates a rate based on the channel's subscriber count, applying a niche-specific CPM (cost per mille) derived from the finance category's typical range of $45-$75, with an anchor CPM of $55. Further adjustments are made using platform and format multipliers, which account for the specific characteristics of YouTube content and integrated video placements. The current estimate utilizes a views basis of 1,785, which is a subscriber fallback due to the absence of recent average view data, resulting in a low confidence score for this particular view metric. The channel's classification within the nano-influencer tier also influences the final rate. For a detailed explanation of the variables, formulas, and confidence scoring used in our algorithmic pricing, please refer to our comprehensive methodology page at /methodology.