Mobile Legends: Bang Bang

About Mobile Legends

Mobile Legends: Bang Bang is the official YouTube channel for the 5v5 MOBA title of the same name, operated from Indonesia and publishing primarily in English. The channel has accumulated 17.6 million subscribers and 2.39 billion total views across 5,206 published videos, establishing it as a major hub for gameplay, strategy, and esports content within the mobile gaming ecosystem. The channel's content strategy centers on the core gameplay loop—matchmaking, laning, jungling, pushing, and teamfighting—positioning the title as a mobile alternative to traditional PC MOBAs. The 10-second matchmaking and 10-minute battle structure are central to the channel's messaging around accessibility and engagement. As the official publisher channel rather than an independent creator account, the channel serves dual functions: promoting the game to prospective players and distributing competitive and entertainment content to an existing player base. The breadth of the video library (5,206 uploads) suggests a high-frequency publishing cadence, typical of official game publisher channels that combine patch notes, tournament coverage, hero spotlights, and promotional material.

Mobile Legends's estimated sponsorship rates

Estimated sponsorship rates for integrated YouTube video placements range from $12,672 (low) to $31,680 (high), with a typical rate of $21,120. This pricing reflects the channel's high audience tier classification and positions it competitively within the gaming category. The rate estimate is derived algorithmically from subscriber count, niche CPM benchmarks, and platform-specific multipliers; see the methodology section for details. Several factors support this pricing tier: the channel's 17.6 million subscriber base places it at parity with major gaming peers including Desi Gamers (17.6M subs) and Trippie SB (17.4M subs), both of which command similar rates. Mobile gaming and MOBA titles typically generate moderate-to-high CPM rates due to their appeal to gaming-adjacent verticals (hardware, esports platforms, gaming peripherals, mobile apps). The Indonesia-based operation may introduce regional rate variations, as advertiser demand and local CPM benchmarks differ from Western markets. Brands targeting mobile gamers, esports enthusiasts, or players in Southeast Asia will find the channel's reach and engagement profile relevant, though exact historical performance data is not yet available to refine the estimate further.

Who should partner with Mobile Legends?

The channel's 17.6 million subscribers represent a consolidated audience of Mobile Legends players, esports fans, and mobile gaming enthusiasts, with a primary geographic and linguistic anchor in Indonesia and English-language content distribution. The official publisher status means the audience composition reflects both active players seeking patch notes, hero guides, and competitive highlights, and prospective players evaluating the game. Brand categories with natural alignment include mobile gaming platforms and esports infrastructure (tournament organizers, streaming platforms, competitive gaming sponsorships), gaming hardware and peripherals (controllers, headsets, phones optimized for gaming), and mobile app ecosystems (other gaming titles, gaming social networks). Secondary opportunities exist in energy drinks, snack brands, and lifestyle products commonly associated with gaming culture and esports sponsorships. The channel's peer set—including Desi Gamers, Trippie SB, Компот, Kuplinov ► Play, and EdisonPts—all operate at the 17.2–17.6 million subscriber range, indicating a consolidated tier of mega-scale gaming channels. The 2.39 billion total view count reflects sustained audience engagement over the channel's operational history, though granular demographic breakdowns (age, gender, geographic distribution beyond Indonesia) are not currently available in the dataset.

Mobile Legends's growth and performance

Growth data is limited to a single snapshot captured on 2026-05-11, showing 17.6 million subscribers with no change recorded over the 1-day observation window. This represents the first tracked data point for the channel in the InfluencerUnion database. Without historical trend data spanning weeks or months, we cannot assess whether the channel is in a growth, plateau, or decline phase. Average view counts for the last 30 days are not yet available. To establish meaningful growth trajectories and audience momentum, additional snapshots over a longer time horizon will be required. Brands evaluating partnership stability and audience expansion potential should request updated metrics directly or monitor the channel's public analytics over time.

How our pricing estimate works for Mobile Legends

The estimated sponsorship rate ($12,672–$31,680) is calculated algorithmically using subscriber count, niche CPM benchmarks for gaming content, and platform-specific multipliers for YouTube video integrations. The estimate is not based on direct historical pricing data from this creator; instead, it reflects a calibrated model trained on comparable channels and gaming-category benchmarks. The high audience tier classification is assigned based on the 17.6 million subscriber threshold relative to gaming-category peers. Because no community data points (prior sponsorship disclosures or brand partnerships) are available for this channel, the estimate carries greater uncertainty than creator profiles with direct pricing history. For a detailed explanation of the CPM assumptions, multiplier methodology, and confidence intervals, see the /methodology page. Actual rates may vary based on campaign scope, exclusivity terms, content format, and direct negotiation with the channel operator.