Market Makers

About Market Makers

Market Makers, operating under the handle @mmakers on YouTube, is a Brazilian finance channel that integrates discussions on economics, investments, stocks, and politics. The channel features conversations with market managers, economists, and specialists who analyze events in Brazil and globally, explaining their impact on investment decisions. The content aims to provide viewers with insights to stay informed and make future-oriented investment choices.

The channel's programming includes regular segments such as 'Risco Brasil,' which airs every Monday and features Henrique Esteter and Thiago Salomão alongside two special guests for a review of current events. Market Makers has published 3,424 videos to date, accumulating a total of 163,546,219 views. With 672,000 subscribers, Market Makers is categorized within the finance niche, with secondary categories in business and news, reflecting its broad coverage of market-related topics.

Market Makers's estimated sponsorship rates

The estimated rate for an integrated video on the Market Makers YouTube channel ranges from $3,659 to $6,098, with a typical rate around $4,472. This estimate is influenced by several factors, including the channel's subscriber count of 672,000, which places it in the macro audience tier. The finance niche generally commands a higher CPM (cost per mille) band, estimated between $45 and $75, with an anchor CPM of $55, due to the specialized nature of its content and the demographic it attracts.

Market Makers' focus on complex financial topics, including economics, investments, and market analysis, contributes to its higher CPM compared to broader content categories. The algorithmic pricing model considers an estimated 81,312 views as the basis for this calculation, derived from a subscriber fallback method due to the unavailability of recent average view data. This rate reflects the value brands place on reaching an engaged audience interested in financial literacy and investment strategies within the Brazilian market.

Who should partner with Market Makers?

Market Makers primarily targets an audience interested in finance, business, and news, with a specific focus on economic and investment analysis relevant to Brazil and global markets. The content appeals to individuals seeking objective conversations with market managers, economists, and specialists, aiming to understand market events and their implications for investment decisions. This demographic is typically interested in staying informed about financial trends, stock markets, and political developments that affect economic landscapes.

Brands in categories such as fintech apps, online brokerages, personal-finance education platforms, investment advisory services, and economic data providers would find the Market Makers audience particularly relevant. The channel's content, which includes segments like 'Risco Brasil,' indicates a consistent engagement with current events and expert opinions. In the finance niche, Market Makers' audience size is comparable to peers such as 美投讲美股 (@meitoujun) with 671,000 subscribers and Tom Nash (@tomnashtv) with 660,000 subscribers, suggesting a similar reach within the financial content sphere.

Market Makers's growth and performance

Market Makers' subscriber growth data currently spans a limited period. The channel was first tracked on 2026-05-31 with 672,000 subscribers. As of the latest snapshot on 2026-05-31, the subscriber count remained at 672,000. This indicates a delta of +0 subscribers over a one-day tracking period. We do not yet have historical data to assess long-term growth trends or fluctuations in subscriber numbers. Information regarding average views over the last 30 days is also not available at this time, preventing a detailed analysis of recent content performance or audience engagement metrics beyond the total view count.

How our pricing estimate works for Market Makers

The estimated creator rates for Market Makers are generated through an algorithmic model that considers multiple data points. This model calculates a price range based on the channel's subscriber count, which is then adjusted by a niche-specific CPM (cost per mille) band. The finance category, for instance, typically commands a higher CPM due to the specialized nature of its content and the demographic it attracts. The algorithm also incorporates platform and format multipliers to refine the estimate, accounting for the specific characteristics of YouTube video integrations.

For Market Makers, the calculation utilized an estimated view count derived from a subscriber fallback method, given the absence of recent average view data. This approach helps to provide a foundational estimate when direct view history is unavailable. The resulting price range reflects the estimated market value for sponsored content on this channel. A comprehensive explanation of the factors and calculations involved in our pricing estimates can be found on our dedicated methodology page at /methodology.