Mercado Bitcoin

About Mercado Bitcoin

Mercado Bitcoin is the official YouTube channel of Brazil's largest digital-asset investment platform. The channel operates in Portuguese and serves as an educational and promotional hub for the Mercado Bitcoin exchange, which claims over 4 million customers across Brazil. The channel's bio emphasizes security and accessibility, positioning the platform as suitable for investors across risk profiles—from conservative to aggressive. Mercado Bitcoin offers more than 400 digital assets for trading, including major cryptocurrencies (Bitcoin, Ethereum, Solana) and fixed-income digital products. The channel has published 1,230 videos and accumulated 8,111,056 total views across its history. As of the latest tracking snapshot, the channel maintains 242,000 subscribers. The content strategy appears focused on onboarding new users to cryptocurrency and digital finance, with direct calls-to-action linking to account creation and customer support resources.

Mercado Bitcoin's estimated sponsorship rates

Mercado Bitcoin's estimated sponsorship rate for an integrated YouTube video ranges from $871 (low) to $2,178 (high), with a typical rate of $1,452. This mid-tier pricing reflects the channel's 242,000-subscriber base and positions it within the competitive landscape of crypto-education channels in Latin America. The rate estimate is algorithmic, based on subscriber count, niche CPM benchmarks for cryptocurrency content, and YouTube format multipliers; it has not been validated against direct community data points. Mercado Bitcoin operates in the Brazilian market, where cryptocurrency adoption and advertising spend differ from English-language crypto channels. Peer channels in the same niche—such as Bitcoin y Criptos (247,000 subs), Crypto Face (248,000 subs), and Crypto Jebb (249,000 subs)—occupy comparable subscriber tiers, suggesting pricing consistency within this segment. Brands targeting Portuguese-speaking audiences in Brazil, particularly fintech platforms, cryptocurrency exchanges, and digital finance services, would find this rate structure aligned with mid-market YouTube sponsorship benchmarks for the region.

Who should partner with Mercado Bitcoin?

Mercado Bitcoin's 242,000 subscribers are primarily based in Brazil and consume content in Portuguese. The audience demographic skews toward individuals interested in cryptocurrency investment, digital assets, and financial diversification. Given the channel's positioning and content focus, viewers likely range from retail investors exploring cryptocurrency for the first time to more experienced traders seeking educational content on specific assets and trading strategies. The channel's emphasis on security, ease of use, and portfolio diversification suggests appeal to both conservative and risk-tolerant investors. Relevant brand categories for sponsorship include cryptocurrency exchanges and trading platforms, fintech applications, digital wallet providers, blockchain education platforms, and financial advisory services targeting emerging markets. The channel's 8,111,056 total views indicate sustained audience engagement over its publishing history, though current monthly view metrics are not yet available. Peer channels such as Bitcoin y Criptos and Crypto Face target similar Latin American audiences, making Mercado Bitcoin a complementary placement for brands seeking regional reach in the crypto-finance vertical.

Mercado Bitcoin's growth and performance

Mercado Bitcoin's subscriber count was tracked at 242,000 on May 12, 2026, with no change recorded over the single-day observation window available in current data. This snapshot provides insufficient history to assess growth trajectory or seasonal patterns. Average view counts for the last 30 days are not yet available. To establish meaningful growth analysis, longer-term tracking data spanning weeks or months would be required. The channel's 1,230 published videos and 8,111,056 cumulative views indicate sustained content production and audience accumulation over time, but precise growth rates cannot be calculated from the present dataset.

How our pricing estimate works for Mercado Bitcoin

The estimated sponsorship rate is calculated algorithmically using subscriber count (242,000), niche CPM benchmarks for cryptocurrency content, and platform/format multipliers specific to YouTube integrated sponsorships. The estimate has not been calibrated against direct community data points or confirmed brand partnerships. For a detailed explanation of how CPM adjustments, geographic factors, and audience-tier classifications affect the final rate range, see the InfluencerUnion /methodology page. Rates are provided as estimates only and may vary based on campaign scope, content requirements, exclusivity terms, and direct negotiation with the creator.