Mareds - Woodwork

About Mareds

Mareds - Woodwork is a Brazilian woodworking and carpentry education channel founded by Edson Cunha in April 2017. The channel has published 613 videos and accumulated 31,499,699 total views across its 265,000-subscriber base. The creator positions the channel as a learning platform for woodworking enthusiasts of all skill levels, emphasizing that practical mastery develops through consistent practice rather than initial perfection. Edson Cunha describes himself as an eternal apprentice despite years of professional carpentry experience, framing the channel as a collaborative learning journey with viewers. The channel's stated objective is to make woodworking and carpentry accessible to anyone interested in the craft. Content philosophy centers on motivation and skill-building, with the creator encouraging viewers to prioritize willingness to learn over achieving flawless results from the start. The channel operates primarily in Portuguese and serves the Brazilian home DIY audience, combining instructional woodworking projects with the personal perspective of an experienced tradesperson.

Mareds's estimated sponsorship rates

Mareds - Woodwork's estimated integrated video sponsorship rate ranges from $509 to $1,272, with a typical rate of $848 per video placement. This mid-tier pricing reflects the channel's 265,000-subscriber base and positions it competitively within the home DIY niche. The rate estimate is algorithmic, based on subscriber count adjusted for niche-specific CPM factors and YouTube platform multipliers; it does not yet incorporate direct brand-deal data from the channel. Comparable creators in the home DIY space—such as WALDEON FERREIRA Marcenaria e Diy (290,000 subscribers) and XO, MaCenna Vlogs (264,000 subscribers)—operate in a similar pricing tier. Geographic location (Brazil) and content format (long-form instructional video) influence the CPM environment. The estimate carries a calibration note of zero community data points, meaning no historical sponsorship agreements have been recorded in the InfluencerUnion database for this creator. Brands considering partnerships should reference the /methodology page for details on how the algorithmic estimate is constructed.

Who should partner with Mareds?

Mareds - Woodwork reaches 265,000 subscribers primarily interested in home DIY, woodworking, and carpentry projects. The audience skews toward hobbyists and skill-builders seeking practical instruction in furniture-making, joinery, and general carpentry techniques. Given the channel's Portuguese-language content and Brazilian origin, the core demographic is likely Portuguese-speaking DIY enthusiasts in Brazil and potentially other Portuguese-speaking markets. The niche attracts viewers across a spectrum of experience levels—from complete beginners to intermediate practitioners looking to refine technique. Relevant brand categories for sponsorship include woodworking tool manufacturers, lumber suppliers, hardware retailers, workshop safety equipment, finishing products (stains, varnishes, oils), and DIY education platforms. The audience also overlaps with home improvement and interior design interest categories, creating secondary opportunities for furniture retailers and home décor brands. Peer creators like WALDEON FERREIRA Marcenaria e Diy (290,000 subscribers) and XO, MaCenna Vlogs (264,000 subscribers) serve similar geographic and interest-based segments, indicating a substantial and engaged Portuguese-language DIY community on YouTube.

Mareds's growth and performance

Mareds - Woodwork was first tracked in the InfluencerUnion database on May 12, 2026, at 265,000 subscribers. The latest snapshot, also dated May 12, 2026, shows no change in subscriber count over the one-day observation span. This single data point provides insufficient basis to assess growth trajectory or seasonal patterns. Average view counts for the last 30 days are not yet available. To establish meaningful growth analysis, longer historical tracking and additional snapshots across weeks or months would be required. The channel's 613 published videos and 31,499,699 cumulative views suggest sustained audience engagement over its nine-year operational history since April 2017, but granular growth velocity remains undocumented.

How our pricing estimate works for Mareds

The estimated sponsorship rate is calculated algorithmically using subscriber count as the primary input, adjusted by niche-specific CPM (cost per thousand impressions) multipliers and platform/format factors specific to YouTube integrated video placements. The formula accounts for the home DIY category's typical advertiser demand and geographic CPM variations. This estimate is not based on actual brand deals or historical pricing data from Mareds - Woodwork; the calibration note indicates zero community data points have been recorded for this creator. For a detailed explanation of the CPM multipliers, platform adjustments, and full methodology, visit the /methodology page. Estimates of this type are most reliable when cross-referenced with actual sponsorship inquiries and should be treated as a reference point rather than a guaranteed rate.