Mint
@livemint· YouTube·Finance·India· data refreshed 2026-10-31View channel ↗- Subscribers
- 1.53M
- Average views
- 2.74K last 23 videos
- 90-day growth
- +0.7%
- Brand partners seen
- 0
The least a brand should pay for a dedicated video here:
$•,•••| Integration (60–90 s) | $••• |
|---|---|
| Short / Reel | $••• |
- ☐ Owns the channel
- ☐ Reach matches real views
- ☐ No fraud record
- ☐ Category is accurate
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About Mint
Mint (@livemint) is a finance creator on YouTube based in India, with 1.53M subscribers, 806M total views and 38.9K videos.
Mint presents the latest business and financial news. Here, we present studio debates, interviews with key government and business individuals, and feature stories focusing on a range of topics from health to personal technology.
Mint (@livemint) operates as a dedicated financial news entity on YouTube, serving as a digital extension of its broader business journalism operations. The content strategy is structured around professional journalism, covering a diverse spectrum of topics including macroeconomic policy, market analysis, personal technology, and health-related business developments.
This volume reflects a newsroom-style production cadence rather than a singular personality-driven approach. By focusing on institutional-grade reporting and expert commentary, the channel captures a professional audience interested in granular business updates. While the channel maintains a consistent presence in the finance category, its breadth of coverage—spanning from corporate governance to consumer-facing tech trends—allows it to maintain relevance across multiple segments of the financial services sector. The channel’s longevity and established editorial standards position it as a significant entity within the Indian financial media landscape.
Who should partner with Mint?
Mint’s audience is primarily composed of individuals interested in macroeconomic trends, corporate news, and financial literacy. Given the channel’s focus on business journalism and institutional interviews, the demographic likely skews toward professionals, investors, and students of economics. This audience is particularly valuable for brands operating in sectors such as fintech applications, online brokerage platforms, personal-finance education services, and corporate banking. The content’s emphasis on health and personal technology also provides secondary opportunities for brands in the wellness and consumer electronics sectors to reach a professional-leaning demographic.
This creates a distinct viewer behavior pattern characterized by high-frequency, short-duration visits to stay updated on current events. The channel’s ability to maintain a massive subscriber base while covering diverse topics like government policy and market movements suggests a broad appeal across the financial services ecosystem.