LCK Global

About LCK Global

LCK Global is the official YouTube channel for the League of Legends Champions Korea, Riot Games' premier esports competition in South Korea. The channel publishes match footage, highlights, analysis, and related esports content tied to the LCK league and international Riot Games competitions. With 809,000 subscribers and 394.6 million total views across 7,646 published videos, the channel serves as the primary video distribution platform for LCK broadcast content. The channel's content library reflects years of competitive League of Legends coverage, making it a central hub for esports fans interested in Korean professional play and international tournament broadcasts. As an official Riot Games property, all content on the channel is protected intellectual property, and the channel operates under strict guidelines regarding reproduction and commercial use of broadcast materials.

LCK Global's estimated sponsorship rates

LCK Global's estimated sponsorship rate for a standard YouTube video integration ranges from $971 to $2,427, with a typical rate of $1,618. This mid-tier pricing reflects the channel's 809,000-subscriber base and positions it alongside comparable gaming channels such as Garena 傳說對決 (802,000 subs) and AMAAN-T GAMING (799,000 subs). The rate estimate is derived from subscriber count combined with niche-specific CPM multipliers and platform-format adjustments; see the /methodology page for the full calculation framework. Rates in the gaming category vary significantly based on audience geography, content format, and advertiser demand. LCK Global's positioning within the esports and competitive gaming vertical—a niche with distinct advertiser interest from gaming hardware, energy drinks, and esports betting platforms—influences its per-video valuation. The estimate carries a calibration note of zero community data points, meaning it reflects algorithmic modeling rather than confirmed historical rates from brand partnerships on this specific channel.

Who should partner with LCK Global?

LCK Global reaches 809,000 subscribers with a primary focus on esports and competitive gaming audiences, particularly fans of League of Legends and Riot Games international tournaments. The channel's audience is concentrated in regions with strong esports viewership, notably South Korea and other Asian markets with high League of Legends engagement. Brand categories well-suited to this audience include gaming hardware manufacturers, esports betting and gaming platforms, energy drink brands, PC and peripheral makers, and esports team merchandise. Streaming services and gaming-focused media platforms also align with viewer interests. The channel's official status as Riot Games' broadcast arm means its audience consists of dedicated esports fans rather than casual gamers, resulting in higher engagement intensity around tournament schedules and match releases. Comparable channels in the same subscriber tier—such as TheCohen (830,000 subs) and ItsOnlySkillz (793,000 subs)—serve similarly concentrated gaming enthusiast audiences, though LCK Global's specific positioning as an official league channel creates distinct advertiser appeal for brands targeting organized esports communities.

LCK Global's growth and performance

Snapshot data for LCK Global covers a single day (May 11, 2026), showing 809,000 subscribers with no change recorded over that span. This limited observation window does not provide sufficient data to assess subscriber growth trends, seasonal patterns, or long-term trajectory. Average view counts for the last 30 days are not yet available in our records. To establish meaningful growth analysis, longer historical tracking across multiple months would be required. Interested parties should monitor the channel's subscriber and view metrics over time to identify patterns in audience expansion relative to tournament schedules and content release cadence.

How our pricing estimate works for LCK Global

The algorithmic price estimate for LCK Global is calculated using a formula that multiplies the channel's subscriber count by a niche-specific CPM (cost per thousand impressions) baseline, then applies platform and format multipliers to arrive at a per-video rate range. The basis for this estimate is metric-based modeling rather than historical brand-deal data; the calibration note of zero community data points indicates no confirmed partnership rates have been recorded for this channel. The low, typical, and high estimates reflect variance in advertiser demand and content performance within the gaming and esports category. For a detailed explanation of the CPM assumptions, multiplier methodology, and how subscriber count translates to estimated rates, visit the /methodology page.