Joey Choy

About Joey Choy

Joey Choy, operating under the handle @joeychoy on YouTube, is a finance content creator based in Singapore. The channel focuses on stock market trading strategies, drawing from Choy's background as a stock trading trainer and author. Choy has been recognized within the Singaporean financial sector, receiving awards such as Top Trading Representative and Top CFD Achiever annually from 2014 to 2024 at Phillip Securities. The creator's personal narrative, including overcoming S$740,000 in debt, has been featured in the Business Times. With 937 videos published, the channel has accumulated 1,700,417 total views. The content aims to educate viewers on the specific trading strategies Choy employs. As of the latest data, the channel has 17,200 subscribers, placing it within the low audience tier.

Joey Choy's estimated sponsorship rates

The estimated rate for an integrated video on Joey Choy's YouTube channel ranges from $108 to $271, with a typical rate around $181. This estimate is algorithmically derived, considering factors such as the channel's subscriber count of 17,200 and its primary focus on finance content. The finance niche often commands a higher CPM (cost per mille) compared to broader categories due to its appeal to advertisers in sectors like fintech, investment platforms, and financial education. While the channel's subscriber count places it in the low audience tier, the specialized nature of its content and the specific geographic focus on Singaporean financial markets can influence its rate. The rate calculation also incorporates platform-specific multipliers for YouTube and format considerations for integrated video content. For a detailed breakdown of the methodology, including how subscriber count, niche CPM, and platform multipliers are applied, please refer to our /methodology page. It is important to note that this estimate is based on algorithmic modeling and currently lacks community data points for calibration.

Who should partner with Joey Choy?

Joey Choy's audience primarily consists of individuals interested in stock market trading and personal finance, particularly within Singapore. The content's focus on specific trading strategies and market analysis attracts viewers seeking practical financial education and investment guidance. This demographic is typically engaged with topics related to wealth management, investment vehicles, and economic trends. Brands that target this audience often include fintech apps, online brokerage platforms, personal-finance education services, and investment advisory firms. Given the creator's background and recognition in Singapore's financial industry, the audience likely includes both novice traders and more experienced investors looking for advanced strategies. In comparison to peers in the finance niche, such as AK71SG (@a.singaporean.stocks.investor.) with 17,300 subscribers, and 전황의 주식홈트 (@rpnestmaker365) with 17,100 subscribers, Joey Choy's channel maintains a comparable reach within this specialized segment. The channel's 1,700,417 total views across 937 videos indicate sustained engagement from its subscriber base.

Joey Choy's growth and performance

As of the available data, Joey Choy's YouTube channel, @joeychoy, was first tracked on 2026-05-18 with 17,200 subscribers. The latest snapshot, taken on the same day, 2026-05-18, also reported 17,200 subscribers. This provides a snapshot history spanning one day, showing a delta of zero subscribers. We do not yet have historical data to analyze long-term subscriber growth trends or significant fluctuations. Additionally, average view counts for the last 30 days are not available at this time. Future tracking will provide more comprehensive data on subscriber changes and content performance over extended periods, allowing for a more detailed analysis of the channel's growth trajectory.

How our pricing estimate works for Joey Choy

The estimated pricing for an integrated video on Joey Choy's YouTube channel is generated through an algorithmic model. This model calculates a rate by multiplying the creator's subscriber count by an estimated niche CPM (Cost Per Mille), which is then adjusted by platform-specific and content format multipliers. The finance category, in which Joey Choy primarily operates, typically has a distinct CPM due to the specific advertising value associated with financial audiences. The current estimate is based on a metric_estimate, indicating that it is derived from our internal statistical models rather than community-contributed data points. As of now, zero community data points have been used for calibration. For a comprehensive explanation of the variables, formulas, and data sources utilized in our algorithmic pricing estimates, including details on how subscriber tiers, niche CPMs, and various multipliers are applied, please refer to the full methodology documentation available on our /methodology page.