Ishtar Music

@ishtarmusic· YouTube·Music·India· data refreshed 2026-10-28View channel ↗

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Subscribers: 54.1M
Average views: 36.4K
90-day growth: +0.2%
Brand partners seen: 0

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About Ishtar Music

Ishtar Music (@ishtarmusic) is a music creator on YouTube based in India, with 54.1M subscribers, 24.6B total views and 7.25K videos.

Ishtar (previously known as Venus Music) is an Indian music record label company acquired by Believe in 2019. This iconic music catalogue company in the Indian music industry was originally a movie and soundtrack production house founded in the 80’s that originated with the manufacturing of audio cassettes. It has created a unique portfolio in the music world with some of the biggest hits from the 1990’s to early 2000’s, building up a huge catalogue of Copyrights in Music of over 700 Hindi and Regional Movies and more than 3000 original titles. Ishtar today is a market leader in the entertainment industry as a Record Label with worldwide presence, owning one of the biggest YouTube channels in India, providing content to more than 33 million subscribers. SUBSCRIBE NOW - https://bit.ly/3r04IQv For Licensing Romantic Songs: http://bit.ly/2bFeNNM | Sad Songs: http://bit.ly/2ch194S LATEST RELEASE: https://bfan.link/aankh-hai-bhari-bhari-2-0

Ishtar's presence on YouTube reflects the broader shift in the music industry toward digital streaming and on-demand access to catalogued content, positioning the label as a significant player in Indian music rights management and distribution.

Who should partner with Ishtar Music?

The audience composition skews toward consumers of Indian film music, classical Indian music, and regional language entertainment content—demographics that align with Bollywood, Tamil, Telugu, Kannada, and Malayalam film industries. Relevant brand categories for partnership include music streaming platforms, film production companies, entertainment apps, regional language content platforms, and consumer electronics brands targeting Indian markets. The channel's historical catalogue creates opportunities for nostalgia-driven marketing and heritage brand positioning.