Investopedia

About Investopedia

Investopedia, operating under the handle @investopedia on YouTube, serves as the official video content arm for Investopedia.com, a prominent online resource for financial education. The channel is primarily categorized under finance, aligning with its mission to provide educational content in this domain. As of our latest data, the channel has accumulated 301,000 subscribers and published a substantial library of 556 videos. These videos have collectively garnered 12,810,393 total views, indicating a consistent audience engagement with its educational offerings. The content is designed to support financial literacy, covering a range of topics pertinent to personal finance, investing, and economic principles. While the primary language is not explicitly stated, the content's nature and platform suggest an English-speaking audience, consistent with the Investopedia.com brand. The channel also maintains a presence on other social platforms, including Facebook and Instagram, to further extend its reach and engagement with its community.

Investopedia's estimated sponsorship rates

The estimated rate for a sponsored video integration on the @investopedia YouTube channel ranges from $1,084 to $2,709, with a typical rate around $1,806. This estimate places Investopedia in the mid-tier for audience size among creators. Several factors contribute to this rate structure. The channel's primary focus on finance, a niche known for higher CPMs (cost per mille) due to its advertiser appeal and the value of its audience, is a significant driver. Brands in sectors such as fintech, investment platforms, and financial advisory services often seek to reach audiences actively engaged with financial content, which can command premium pricing. The format of content, typically educational videos, also influences rates, as these often require more in-depth research and production compared to lifestyle or entertainment content. While specific geographic audience data is not available, the channel's association with a major US-based financial education platform suggests a strong US audience, which generally correlates with higher advertising rates. The rate also reflects the channel's consistent content output, with 556 videos published, indicating a well-established content strategy and reliable audience base.

Who should partner with Investopedia?

The audience for @investopedia primarily consists of individuals seeking financial education and insights. Given the channel's direct affiliation with Investopedia.com, its viewership is highly engaged with topics related to personal finance, investing, economics, and market analysis. This demographic is particularly attractive to brands in specific categories, including fintech apps, online brokerages, personal-finance education platforms, wealth management services, and financial software providers. The channel's subscriber count of 301,000 places it in a competitive segment within the finance niche. For instance, it has a comparable audience size to peers such as 阳光财经 (@sunnyfinance) and Valbury Asia Futures (@valburyasiafutures_official), both of which also have approximately 301,000 and 302,000 subscribers respectively. This indicates a consistent demand for high-quality financial content across various creators in this space. The content's educational nature suggests an audience that values detailed information and practical advice, making them receptive to products and services that can enhance their financial literacy or investment strategies. While specific demographic breakdowns are not available, the channel's focus implies a mature audience, likely interested in long-term financial planning and investment opportunities.

Investopedia's growth and performance

Our tracking of the @investopedia YouTube channel began on May 18, 2026, at which point it had 301,000 subscribers. As of our latest snapshot, also on May 18, 2026, the subscriber count remained at 301,000. This provides a snapshot span of one day, during which no change in subscriber count was observed. We do not yet have historical data spanning a longer period to analyze subscriber growth trends over weeks or months. Similarly, information regarding average views over the last 30 days is not available at this time. Future tracking will provide more comprehensive data on subscriber fluctuations and content performance over extended periods, allowing for a more detailed analysis of the channel's growth trajectory.

How our pricing estimate works for Investopedia

The estimated pricing for a sponsored video integration on the @investopedia YouTube channel is generated through an algorithmic model. This model takes into account several key factors to produce a comprehensive rate estimate. The primary components include the creator's subscriber count, which for @investopedia is 301,000, and a niche-specific CPM (cost per mille) rate, reflecting the value of the finance category. Additionally, platform-specific and content format multipliers are applied to refine the estimate, accounting for the unique characteristics of YouTube video content. This approach aims to provide a data-driven valuation for creator partnerships. It is important to note that this estimate is based on our internal metric_estimate calibration and currently incorporates 0 community data points for this specific creator. For a detailed explanation of the variables and calculations used in our algorithmic pricing model, please refer to our full methodology page at /methodology.